# Middle Eastern Couture Collections The Dolce & Gabbana Abaya Collection Targets Arabic Consumers By Jana Pijak | Published 2016-01-04 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/abaya-collection References: [designscene.net](http://www.designscene.net/2016/01/dolce-gabbana-abaya-collection.html) & [dolcegabbana](http://dolcegabbana.com) [Dolce & Gabbana](https://www.trendhunter.com/trends/il-pranzo-campaign) may be known for its signature Italian flair but its latest offering, the Abaya Collection celebrates Middle Eastern traditions. The abaya -- a traditional Middle Eastern cloak -- is made opulent with Dolce & Gabbana's classic [Italian craftsmanship](https://www.trendhunter.com/trends/dolce-gabbana-x-donnafugata) and embroidered detailing, Showcased in a culturally themed lookbook, the brand's Abaya Collection consists of patterned, lace-trimmed and embroidered pieces that marry tradition with an element of luxury. While Dolce & Gabbana is not the first luxury label to create a collection specific to the [Middle Eastern market](https://www.trendhunter.com/trends/pacsun-middle-east) -- Oscar de la Renta's recent caftan range was launched in celebration of Ramadan -- its offering is reflective of the luxury fashion industry's cultural clothing shift. With less labels opting for mass production and uniformity, more are returning to a bespoke business models while targeting niche markets around the globe. ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 93% | Activity: 57% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### Key Themes Behind This Trend - **Middle Eastern Luxury Market:** Luxury fashion labels are embracing Middle Eastern traditions and creating collections specific to this niche market. - **Cultural Clothing Shift:** The luxury fashion industry is moving away from mass production and uniformity, and returning to bespoke business models that cater to specific cultural clothing preferences. - **Cross-cultural Collaborations:** Fashion brands are collaborating with designers and artisans from different countries and cultures, resulting in innovative fusion pieces. ### Where This Applies - **Luxury Fashion:** The luxury fashion industry has opportunities to reach niche markets by creating collections that celebrate cultural traditions and partnering with designers from different cultures. - **Custom Tailoring:** Custom tailoring services have a chance to flourish by catering to niche markets that value traditions and cultural clothing preferences. - **Artisan Craftsmanship:** Artisans from different cultures have opportunities to collaborate with fashion brands and create innovative fusion pieces that celebrate the intersection of traditions and modernity. ## Related on Trend Hunter - [Modesty-Focused Ramadan Collections](https://www.trendhunter.com/trends/mcm-1.md) - [Contemporary Ramadan Collections](https://www.trendhunter.com/trends/trendyol.md) - [Ramadan-Ready Upcycled Apparel](https://www.trendhunter.com/trends/stella-mccartney-6.md) - [Ramadan Fashion Capsules](https://www.trendhunter.com/trends/redtag.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Middle Eastern-Inspired Fall Fashion](https://www.trendhunter.com/trends/act-ii-collection.md) - [Cross-Cultural Footwear Designs](https://www.trendhunter.com/trends/rahul-mishra.md) - [Heavily Patterned Hospitality Designs](https://www.trendhunter.com/trends/beach-clubs.md) - [Regional Capsule Streetwear](https://www.trendhunter.com/trends/pacsun-middle-east.md)