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# Deserted Desert City Photography
Abandoned by Richard Allenby-Pratt Imagines a Future Saudi Arabia

By Meghan Young | Published 2012-06-19 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/abandoned-by-richard-allenby-pratt
References: [behance.net](http://www.behance.net/gallery/abandoned/4183545) & [allenby-pratt](http://www.allenby-pratt.com)

Abandoned by Richard Allenby-Pratt is a photoshoot that impossibly takes place in the future. Of course, everything is made possible thanks to unlimited imagination and a touch of technology. In this case, the [Dubai-based photographer](https://www.trendhunter.com/trends/desert-safari-dubai) chronicles one future path for the country he resides in.

It centers around an imagined announcement made by the CEO of [General Electric](https://www.trendhunter.com/trends/sapporo-beer-black-label-x-general-scale) in January 2017. Detailing the success of developing a ground-breaking technology for clean, effectively-free, recyclable and readily available energy source, Saudi Arabia begins to deteriorate as oil prices drop below $10. As its citizens and ex-pats leave, zoo caretakers let out the animals before escaping themselves. Abandoned by Richard Allenby-Pratt is a theoretical look at what the UAE will be like in years after these events.

## Trend Insights (Trend Hunter)

- Score: 6.3/10
- Popularity: 92% | Activity: 89% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography)

## Key Themes

### Key Themes Behind This Trend

- **Future Path for Saudi Arabia:** Disruptive innovation opportunity: Develop sustainable and alternative energy sources to reduce dependence on oil and avoid economic downfall.
- **Imagining the Future Through Photography:** Disruptive innovation opportunity: Use photography as a tool to envision and communicate possible future scenarios and their impact on society and industries.
- **Abandoned Landscapes as a Creative Medium:** Disruptive innovation opportunity: Explore abandoned landscapes as a source of inspiration for art, storytelling, and reimagining the built environment.

### Where This Applies

- **Clean Energy:** Disruptive innovation opportunity: Invest in research and development of clean energy technologies to create a sustainable and environmentally friendly energy sector.
- **Photography:** Disruptive innovation opportunity: Embrace emerging technologies, such as virtual reality and augmented reality, to push the boundaries of photography as a medium for storytelling and expression.
- **Creative Arts and Design:** Disruptive innovation opportunity: Utilize abandoned and desolate landscapes as a canvas for artistic expression, urban revitalization, and community engagement projects.

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