# Fantasy Fashion Campaigns Abandon Your Nightmares With Meltin'Pot By mediterranean | Published 2009-02-27 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/abandon-your-nightmares-meltin-pot References: [homotography.blogspot](http://homotography.blogspot.com/2009/02/meltin-pot-abandon-your-nightmares-ad.html) & [meltinpot](http://www.meltinpot.com/en/dreams/adv/) After adding a [modern twist to old fairy tales](https://www.trendhunter.com/trends/canva-spotlights) in their previous ad campaign, Italian [clothing and footwear brand](https://www.trendhunter.com/trends/try-every-thing-campaign) Meltin’Pot invites you to continue to dream but abandon your nightmares this upcoming summer. Photographed by Vincent Dixon for ad agency Armando Testa (Turin, Italy), the ads show young people in stylish pieces from Meltin’Pot, whose slogan is “I dream, I am,” abandoning their nightmares, in the shape of [monsters and weird creatures](https://www.trendhunter.com/trends/scary-good). I have to say that the monsters that are being abandoned look damn adorable and cute in some of the ads, I kind of feel bad for them! The campaign’s creative team includes Michele Mariani, Luca Cortesini and Laura Sironi. ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 63% | Activity: 6% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### Key Themes Behind This Trend - **Modern Fairy Tale Fashion:** Opportunity for fashion brands to capitalize on the popularity of fantasy-inspired campaigns that add a modern twist. - **Embracing Nightmares:** Opportunity to create campaigns that encourage individuals to confront their fears and embrace their vulnerabilities. - **Adorable Monsters in Fashion:** Opportunity to incorporate cute and whimsical elements, like monsters, into fashion campaigns to create a unique and memorable aesthetic. ### Where This Applies - **Fashion:** Fashion brands can leverage the trend of fantasy fashion campaigns to connect with consumers who have a penchant for whimsical and imaginative styles. - **Advertising:** Advertising agencies can explore the concept of embracing nightmares in campaigns to create thought-provoking and impactful storytelling. - **Photography:** Photographers can experiment with incorporating cute and adorable elements, like monsters, into their photography to create visually captivating images. ## Related on Trend Hunter - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Comfort-Focused Footwear Ads](https://www.trendhunter.com/trends/aldo-spring-2024-campaign.md) - [Playful Travel Fashion Campaigns](https://www.trendhunter.com/trends/fossil-made-for-this.md) - [Visual Discovery Campaigns](https://www.trendhunter.com/trends/pinterest-autumnwinter.md) - [Concept Eyewear Campaigns](https://www.trendhunter.com/trends/bouquet-collection-1.md) - [Whimsical High-Fashion Holiday Campaigns](https://www.trendhunter.com/trends/roger-vivier-holiday-2025.md) - [Body Paint Fashion Campaigns](https://www.trendhunter.com/trends/miley-cyrus-maison-margiela.md) - [Imaginative Fantasy-Inspired Campaigns](https://www.trendhunter.com/trends/canva-spotlights.md) - [Neighborhood-Inspired Campaigns](https://www.trendhunter.com/trends/kotn-fw-2024-collection.md)