# Data-Determined Lingerie Marketing Adore Me Uses A/B Testing to Determine Which Model Images Go Up By Alyson Wyers | Published 2014-12-03 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/ab-testing References: [fastcompany](http://www.fastcompany.com/3038740/most-creative-people/this-lingerie-company-a-b-tests-the-worlds-hottest-women-to-see-who-mak) & [adoreme](http://www.adoreme.com/) This lingerie line uses the A/B testing method to see which underwear models make people purchase their skivvies online. Lingerie company [Adore Me](https://www.trendhunter.com/trends/bobbi-althoff) has a data-driven approach to choosing the images they display on their online store. For every product they sell, they shoot multiple versions to run on their website -- like the same model but in different positions or different models in the same position. Then they test which image performs better in terms of sales. Photographed by [Fast Company's](https://www.trendhunter.com/trends/startup-fast) Celine Grouard, a recent Adore Me [photo shoot](https://www.trendhunter.com/trends/ai-and-digital-twins) demonstrated how the fashion retailer puts this marketing strategy into practice. A/B testing might be more time consuming as it requires at least two choices for everything, but it also offers them more in-depth data. ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 90% | Activity: 92% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### What's Driving This Trend - **Data-driven Retail Strategies:** Businesses can use data analytics to personalize advertising and increase sales. - **A/B Testing Marketing:** This method can help companies determine which product images, website designs, and other marketing approaches are most successful with their audience. - **Image-based Selling:** Visual marketing through product photographs and images can have a significant impact on potential customers and increase sales. ### Who This Affects Most - **Retail Industry:** By utilizing data analytics and A/B testing, retailers can optimize their online stores to increase sales and improve customer experiences. - **Fashion Industry:** Adopting data-driven marketing strategies can differentiate fashion brands from competitors and enhance customers' shopping experiences. - **E-commerce Industry:** A/B testing and image-based selling are particularly impactful in e-commerce, where visual appeal is crucial to drive sales and conversions. ## Related on Trend Hunter - [Influencer-Backed Valentine's Day Collections](https://www.trendhunter.com/trends/bobbi-althoff.md) - [AI Overstock Models](https://www.trendhunter.com/trends/ovatars.md) - [On-Model Image Generations](https://www.trendhunter.com/trends/uwearai.md) - [AI-Powered Fashion Photography Platforms](https://www.trendhunter.com/trends/betterstudio.md) - [AI-Powered Styling Experiences](https://www.trendhunter.com/trends/ai-powered-styling-experience.md) - [AI Virtual Try-On Tools](https://www.trendhunter.com/trends/dressup-ai.md) - [Product Success Predictions](https://www.trendhunter.com/trends/testmadesimple.md) - [Virtual Outfit Try-Ons](https://www.trendhunter.com/trends/wardrobe-ai.md) - [Size-Replicating Try-On Technologies](https://www.trendhunter.com/trends/google-shopping.md)