# Emotional Sensory-Overload Clips AB/CD/CD's 'On Hold' Captivates Through Repetition By Andrew Robertson | Published 2012-03-08 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/ab-cd-cds-on-hold References: [nowness](http://www.nowness.com/day/2012/3/5/1970/ab-cd-cd--on-hold#replay) & [abcdcd](http://www.abcdcd.com/) What starts as a close up of someone walking up stairs quickly develops into a vibrantly rhythmic and stylishly repetitive experiment with visuals and sound in Parisian filmmakers AB/CD/CD's 'On Hold' short video. Composed of looping clips, each centering around a different action, the montage is synchronized to electric act Factory Floor's song 'Real Love,' resulting in a compelling journey centering around the collaboration between visual and auditory stimulus. What makes AB/CD/CD's On Hold such a captivating experience is not only the complementary juxtaposition between sight and sound, but also the escalating emotional content as the dynamics of the actions become more aggressive. Progressing from a tennis player to heated lovers to a violent criminal, the interwoven visual cycles in AB/CD/CD's On Hold extracts moments from separate stories and coalesces them into one poetic narrative episode. ## Trend Insights (Trend Hunter) - Score: 1.4/10 - Popularity: 23% | Activity: 10% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) ## Key Themes ### What's Driving This Trend - **Looping Clips:** Exploring the use of looping clips in visual storytelling and marketing campaigns presents opportunities for creating captivating and immersive experiences. - **Audio-visual Synchronization:** Leveraging the synchronization of visuals and audio in multimedia projects opens up possibilities for creating impactful and emotionally engaging content. - **Escalating Emotional Content:** Investigating the progression of emotional content from mild to intense within storytelling and media production can lead to creating more captivating narratives. ### Who This Affects Most - **Advertising and Marketing:** The use of looping clips and audio-visual synchronization can revolutionize advertising campaigns and branding strategies by creating memorable and emotionally resonant content. - **Film and Entertainment:** Incorporating looping clips and synchronized audio-visual elements in films and multimedia projects can enhance storytelling techniques and captivate audiences in new ways. - **Art and Design:** Exploring the utilization of escalating emotional content in art installations and multimedia exhibits can evoke powerful and thought-provoking responses from viewers. ## Related on Trend Hunter - [Dreamy Dance-Centric Ads](https://www.trendhunter.com/trends/apple-and-spike-jonze.md) - [Digital Audio-Visual Exhibitions](https://www.trendhunter.com/trends/audiovisual-exhibition.md) - [Layered Online Content Reports](https://www.trendhunter.com/trends/creative-maximalism.md) - [Urban Soundscape Installations](https://www.trendhunter.com/trends/moment-installation.md) - [Wonderous Art Installations](https://www.trendhunter.com/trends/your-psychoacoustic-light-ensemble.md) - [Immersive Audio-Visual Installations](https://www.trendhunter.com/trends/180-the-strand.md) - [Emotive Cinematic Experiences](https://www.trendhunter.com/trends/movies-of-mood.md) - [Fluid Function Art Exhibits](https://www.trendhunter.com/trends/optical-flow.md) - [Real-Time Adaptive Audio Experiences](https://www.trendhunter.com/trends/interrail.md)