# Luxury Ocean Plastic Timepieces The Ab Aeterno Watches are Crafted in Italy Using Waste Plastic By Michael Hemsworth | Published 2018-09-08 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/ab-aeterno References: [thegadgetflow](https://thegadgetflow.com/portfolio/italian-recycled-plastic-watches/) & [kickstarter](https://www.kickstarter.com/projects/abaeterno/revolutionary-italian-watch-made-of-recycled-plast?ref=di6zjm&utm_source=GadgetFlow&utm_campaign=GadgetFlow) Plastic waste in our oceans has become a massive problem in virtually every part of the world, which is seeing designers take a more prominent role in raising awareness with products like the Ab Aeterno timepieces. The watches are each designed and manufactured in Italy using a pound of plastic that has been sourced from the sea to put a focus on the ecological problem in a chic way. The timepieces come in several different model options for consumers of all style preferences and feature luxury looks without the need for precious materials or an equally high-end price tag. The Ab Aeterno timepieces can be customized with your choice of engraving to make them an [eco-friendly gift](https://www.trendhunter.com/trends/gshock-x-charles-darwin-foundation). ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 53% | Activity: 92% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What Makes This Trend Stand Out - **Ocean Plastic Fashion:** Designers are creating fashion items using waste plastic to raise awareness on plastic waste and provide eco-friendly choices for customers. - **Eco-friendly Luxury:** Luxury brands are using sustainable materials like recycled plastic to make eco-friendly products that attract consumers looking for environmentally responsible options. - **Upcycling Luxury:** Luxury brands are upcycling materials that are typically discarded, like ocean waste, to create high-end products with a positive environmental impact. ### Sectors Adopting This - **Fashion:** Fashion brands can experiment with waste plastic materials to create trendy and stylish items that appeal to eco-conscious customers while raising awareness about plastic waste. - **Luxury Goods:** Luxury brands can use sustainable and upcycled materials to create high-end products that have a minimal environmental footprint, attracting environmentally-aware customers. - **Watches:** Watch manufacturers can adopt sustainable materials like recycled ocean plastic to create durable timepieces that offer an eco-friendly alternative for consumers. ## Related on Trend Hunter - [Sustainable Marine Plastic Watches](https://www.trendhunter.com/trends/ulysse-nardin-1.md) - [Adventurer-Backed Sustainable Watches](https://www.trendhunter.com/trends/luminox.md) - [Ocean Plastic Watch Collaborations](https://www.trendhunter.com/trends/surfrider-foundation-1.md) - [Sustainable Luxury Wristwatches](https://www.trendhunter.com/trends/circular-1-grenat-dial.md) - [Recycled Plastic Wall Clocks](https://www.trendhunter.com/trends/shinola-detrola.md) - [Seaweed-Crafted Watch Packaging](https://www.trendhunter.com/trends/id-genve.md) - [Sustainable High-End Swimwear Brands](https://www.trendhunter.com/trends/aventura-swimwear.md) - [Bioluminescent Oceanic Timepieces](https://www.trendhunter.com/trends/zenith-defy-extreme-diver-topper-edition.md) - [Ocean-Inspired Adventurous Watches](https://www.trendhunter.com/trends/green-abyss.md)