# Scalp-Nourishing Hair Collaborations AAVRANI Collaborates with Lilly Singh on a New Haircare Line By Kanesa D | Published 2024-05-01 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/aavrani References: [americansalon](https://www.americansalon.com/hair-products/aavrani-expands-skin-care-launch-hair-scalp-line) & [aavrani](https://aavrani.com/)  [AAVRANI](https://www.trendhunter.com/trends/scalp-detox-jelly-cleanser), a new brand focused on creating skincare-like products for hair, has launched a new collaboration with comedian and [YouTube](https://www.trendhunter.com/trends/dialogue) personality Lilly Singh. Comprising four unique scalp products, the new line boasts ingredients like turmeric, neem, ashwagandha, and more. Notably, AAVRANI products are color-safe, vegan, cruelty-free, and safe for pregnant and nursing women. "I've been on TV shows. I've done a TED Talk, but it doesn't matter," Singh joked in an [Instagram](https://www.trendhunter.com/trends/ccred) Reel promoting the collaboration. "Ever since I started using AAVRANI, my hair has completely stolen the spotlight. People used to love me, but now they just love my hair," said Lilly Singh in a press release. AAVRANI's comprehensive haircare line includes the Hair Density Boosting Treatment, Hair & Scalp Recovery Oil, Intensive Repair Conditioning Hair Mask, Dry Scalp Rescue Serum, and Strength & Density Duo Mini Gift Set. Image Credit: AAVRANI ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 50% | Activity: 54% | Freshness: 23% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hair](https://www.trendhunter.com/hair) ## Key Themes ### What's Driving This Trend - **Scalp-nourishing Hair Collaborations:** Emerging trend of beauty brands collaborating to launch scalp-nourishing haircare products with unique and natural ingredients. - **Skincare-like Hair Innovations:** Innovative trend of combining skincare principles with haircare to create products that are safe, effective, and cater to specific scalp needs. - **Celebrity-influenced Haircare Lines:** Rising trend of celebrities partnering with brands to co-create haircare lines that resonate with their personal brand and audience. ### Who This Affects Most - **Beauty & Personal Care:** Opportunity for beauty brands to disrupt the market by introducing scalp-focused products that bridge the gap between skincare and haircare. - **Celebrity Collaborations:** Potential for industries to capitalize on the influence of celebrities by collaborating on innovative haircare products that cater to diverse consumer preferences. - **Natural Ingredients in Haircare:** Opportunity for the beauty industry to tap into the demand for natural and clean beauty products by incorporating unique ingredients for scalp health and hair nourishment. ## Related on Trend Hunter - [Social Media-Driven Haircare Ranges](https://www.trendhunter.com/trends/rosemary-scalp-serum.md) - [Clinically Proven Hair Lines](https://www.trendhunter.com/trends/remilia-hair.md) - [Holistic Hair Loss Treatments](https://www.trendhunter.com/trends/vama-wellness-1.md) - [Derm-Developed Scalp Serums](https://www.trendhunter.com/trends/rhute.md) - [Exfoliating Scalp Care Lines](https://www.trendhunter.com/trends/loreal-paris.md) - [Ritualistic Volumizing Haircare](https://www.trendhunter.com/trends/volumizing-shampoo-and-conditioner.md) - [Scalp-Nourishing Hair Capsules](https://www.trendhunter.com/trends/briogeo-1.md) - [Hair Care-Focused Supplements](https://www.trendhunter.com/trends/hair-care-growth-vitamins.md) - [Jelly Scalp Cleansers](https://www.trendhunter.com/trends/scalp-detox-jelly-cleanser.md)