# Illustrated Logo Cartons Aaron Thong Puts Iconic Drinks in Classic Milk Container Form By Carly Foy | Published 2011-06-11 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/aaron-thong References: [blog.thaeger](http://blog.thaeger.com/2011/06/10/stuff-in-boxes/) & [society6](http://www.society6.com/artist/agrimony) Artist Aaron Thong has created a cool series of iconic drinks in the form of a milk carton. The series, "In a Box," reinvents iconic drinks and puts them in the folded container. From brand names such as [Pepsi](https://www.trendhunter.com/trends/pepsi-egypt) and [Sprite](https://www.trendhunter.com/trends/obey-your-thirst), Aaron Thong's series seems to play off the idea that these drinks are almost considered as much as a necessity as milk. Other illustrations of Aaron Thong's includes *The Simpson's* drink, Duff Beer, and Kool-Aid. The one thing that makes Aaron's work unique is the fact that he does not use the brand name (asides from Duff) on any of his pieces, making it a fun game to guess which carton belongs to which brand. These illustrations are available at Society 6 for purchase. ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 86% | Activity: 89% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### Key Themes Behind This Trend - **Illustrated Logo Cartons:** Exploring the trend of incorporating iconic brands into unique packaging designs. - **Reinventing Iconic Drinks:** Tapping into the trend of reimagining well-known beverages in innovative ways. - **Brand Name Guessing Game:** Capitalizing on the trend of creating interactive experiences through product design. ### Where This Applies - **Packaging Design:** Disruptive innovation opportunities exist in creating visually appealing and interactive packaging options that promote brand recognition. - **Beverage Industry:** Opportunities for disruptive innovation in the beverage industry can arise from reimagining well-established brands and capturing consumer interest through unique packaging. - **Art and Illustration:** Incorporating art and illustration into product design presents opportunities for disruptive innovation, offering consumers new and engaging visual experiences. ## Related on Trend Hunter - [Carbonated Milk Sodas](https://www.trendhunter.com/trends/ps-milk-sodas.md) - [Employee-Designed Milk Cartons](https://www.trendhunter.com/trends/everyday-milk.md) - [Carton-Packaged Milk Vodkas](https://www.trendhunter.com/trends/black-cow-pure-milk-vodka.md) - [Adorable Cat Milk Cartons](https://www.trendhunter.com/trends/adorable-blue-cat.md) - [Playful Coffee Packaging](https://www.trendhunter.com/trends/sunday-coffee-project.md) - [Craveable Soda Packaging](https://www.trendhunter.com/trends/obey-your-thirst.md) - [Crayon-Themed Soda Branding](https://www.trendhunter.com/trends/crayonthemed-soda.md) - [Crystal-Adorned Crushed Cans](https://www.trendhunter.com/trends/sam-keller.md) - [Vibrant Summer Packaging Designs](https://www.trendhunter.com/trends/first-harvest-green-tea.md)