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# Frightening Alphabets
Aaron Mckinney's 'Unruly Alphabet' Will Strike Fear into Children

By Matt Ho | Published 2010-12-21 | Unique
Source: Trend Hunter, https://www.trendhunter.com/trends/aaron-mckinneys-unruly-alphabet
References: [amazon](http://www.amazon.com/Unruly-Alphabet-Aaron-McKinney/dp/1935613057?ie=UTF8&s=books&qid=1292697140&sr=1-1&tag=trenhunt0f-20)

If your child has been bad this year, inspire them to be good with Aaron Mckinney's 'Unruly Alphabet' book.

The book's alphabet features words and letters that are definitely not taught in [grade school](https://www.trendhunter.com/trends/language-arts). Accompanied by [macabre, sinister art-work](https://www.trendhunter.com/trends/deddy-bears), this book will scare your child (or you) straight into submission. With letters 'G' for gore, and 'M' for mauled, this book is probably better suited for adults.

## Trend Insights (Trend Hunter)

- Score: 4.1/10
- Popularity: 69% | Activity: 46% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Unique](https://www.trendhunter.com/unique) > [Bizarre](https://www.trendhunter.com/bizarre)

## Key Themes

### Key Themes Behind This Trend

- **Alternative Alphabet Books:** Opportunity to create unconventional alphabet books that cater to adult audiences with edgy or horror-themed content.
- **Dark Art for Children's Books:** Opportunity to incorporate darker art styles or themes into children's books, targeting an audience seeking more unconventional offerings.
- **Adult-targeted Children's Books:** Opportunity to create children's books with adult themes and content, catering to an audience seeking alternative and unconventional offerings.

### Where This Applies

- **Publishing Industry:** Opportunity for publishing companies to expand into unconventional and edgy content, catering to audiences seeking alternative or adult-targeted offerings.
- **Art Industry:** Opportunity for artists to collaborate with authors and publishers to create children's books with darker or unconventional themes and art styles.
- **Film and TV Industry:** Opportunity to adapt unconventional children's books into film or television content, catering to audiences seeking more edgy and unconventional offerings.

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