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# Urnvertising
Terminal Cancer Patient Aaron Jamison is Selling Ad Space on His Urn

By Michael Hines | Published 2010-05-06 | Marketing
Source: Trend Hunter, https://www.trendhunter.com/trends/aaron-jamison
References: [neatorama](http://www.neatorama.com/2010/05/04/dying-man-sells-ad-space-on-his-own-urn/) & [judasforgiven.blogspot](http://judasforgiven.blogspot.com/)

Advertising with Aaron Jamison has to be a heartbreaking endeavor. Jamison has [terminal colon cancer](https://www.trendhunter.com/trends/pick-up-your-poop), and has decided to [sell space on his urn](https://www.trendhunter.com/trends/paw-pods-1) to cover the cost of his cremation and medical bills.

Selling ad space on an urn is a new one to me. My heart goes out to Aaron Jamison and the people who advertise on his urn. This story just goes to show that [any publicity is good publicity](https://www.trendhunter.com/trends/mwcurated). Even if it is on an urn.

## Trend Insights (Trend Hunter)

- Score: 4.9/10
- Popularity: 54% | Activity: 86% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Publicity Stunts](https://www.trendhunter.com/publicitystunts)

## Key Themes

### Why This Trend Is Growing

- **Personal Branding in Death:** The trend of individuals using their own death as a unique advertising opportunity, opening up new ways for brands to reach consumers even after they pass away.
- **Unconventional Advertising Platforms:** The trend of brands exploring out-of-the-box advertising platforms, such as urns, to capture attention and create memorable brand experiences.
- **Crowdfunding for Medical Expenses:** The trend of individuals seeking unconventional methods, like selling ad space on personal items, to raise funds for medical bills and end-of-life expenses.

### Industries Being Reshaped

- **Advertising:** Disruptive innovation opportunities lie in developing creative advertising strategies that leverage unconventional platforms such as urns.
- **Funeral Services:** The use of personalized advertising on urns opens up opportunities for funeral service providers to offer unique customization options to their clients.
- **Healthcare:** As crowdfunding for medical expenses becomes more prevalent, there is an opportunity for healthcare providers and insurers to develop innovative solutions and services to assist individuals in need.

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