# Timeworn Jewelry Boutiques This Aarhus Store Boasts an Mix of Naturally Corroded Materials By Rebecca Byers | Published 2016-03-10 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/aarhus-store References: [retaildesignblog.net](http://retaildesignblog.net/2016/03/07/hirsch-jewellery-by-ehlers-visby-aarhus-denmark/) This Aarhus store boasts a texture-rich interior design characterized by its use of iron, brass, bronze and copper. Located in the northern Danish city, the store is the latest outpost for [new brand HIRSCH Jewelry](https://www.trendhunter.com/trends/modern-danishcanadian-jewelry) and features a number of bold design elements that mesh old world values with the values of the brand. The mix of naturally corroded materials and infrastructure of the store was taken care of by metal studio EHLERS & VISBY, who handcraft a variety of [stunning vintage-inspired furniture pieces](https://www.trendhunter.com/trends/georg-jensen-1) that range from side tables to light fixtures, much of which has been produced from materials picked up in scrap metal yards. The intriguing in-store concept is definitely a new take on [jewelry merchandising](https://www.trendhunter.com/trends/jewelry-concept-store) that reflects the need for traditional retailers to offer consumers unconventional shopping experiences. ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 46% | Activity: 34% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Jewelry](https://www.trendhunter.com/jewelry) ## Key Themes ### What Makes This Trend Stand Out - **Texture-rich Interior Design:** Opportunity for retailers to create unique and immersive shopping experiences through the use of texture-rich interior design. - **Naturally Corroded Materials:** Innovative jewelry brands can explore the use of naturally corroded materials to create unique and sustainable jewelry pieces. - **Vintage-inspired Furniture:** Furniture designers can tap into the growing demand for vintage-inspired furniture pieces made from repurposed materials. ### Sectors Adopting This - **Retail:** Opportunity for traditional retailers to differentiate themselves by offering unconventional shopping experiences through innovative store designs. - **Jewelry:** Jewelry brands can embrace sustainability and eco-friendly practices by incorporating naturally corroded materials into their designs. - **Furniture:** Furniture industry can leverage the popularity of vintage-inspired designs and repurposed materials to create unique furniture pieces. ## Related on Trend Hunter - [Metallic Jewelry-Inspired Store Designs](https://www.trendhunter.com/trends/kalevala.md) - [Geometric Jewelry Architecture](https://www.trendhunter.com/trends/nikos-koulis-boutique.md) - [Evocative Mid-Century Stores](https://www.trendhunter.com/trends/nikos-koulis.md) - [Subtly Luxurious Jewelry Stores](https://www.trendhunter.com/trends/rachel-boston-flagship.md) - [Pink-Tinged Modern Jewelry Stores](https://www.trendhunter.com/trends/little-words-project.md) - [Pub-Transformed Jewelry Showrooms](https://www.trendhunter.com/trends/completedworks.md) - [Dynamic Organic Store Displays](https://www.trendhunter.com/trends/la-manso.md) - [Red-Hued Store Interiors](https://www.trendhunter.com/trends/road-to-awe.md) - [Elegantly Minimalist Retail Environments](https://www.trendhunter.com/trends/retail-environment.md)