# Co-Branded Rapper Necklaces The A$AP Rocky x Virgin MEGA Chain Pays Homage to the Rapper's Roots By Malika Renee Butss | Published 2015-09-24 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/aap-rocky-x-virgin-mega References: [hypebeast](http://hypebeast.com/2015/9/aap-rocky-virgin-mega-nyc-chain) & [virginmegausa](http://virginmegausa.com/asaprocky/) Harlem Rapper A$AP Rocky and entertainment retailer [Virgin MEGA](https://www.trendhunter.com/trends/virgin-atlantic-sweater) have teamed together to create the A$AP Rocky x Virgin MEGA NYC Token Chain. This cool neck accessory pays tribute to Rocky's birthplace. The A$AP Rocky x Virgin MEGA NYC Token Chain kicks off the rapper's upcoming world tour while celebrating his hometown of Harlem, New York. Each NYC token charm is designed to look like the 1970 MTA subway token. The [token charms](https://www.trendhunter.com/trends/avgvst-berlin-x-crosby-studios) are cast in brass while each chain has been designed to display a throwback patina. These necklaces are set to release on Friday, September 25th, 2015 and will exclusively retail for $95 on the Virgin MEGA app for one hour only. ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 92% | Activity: 73% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Jewelry](https://www.trendhunter.com/jewelry) ## Key Themes ### Key Themes Behind This Trend - **Co-branded Fashion:** Opportunity to collaborate with celebrities or influencers for creating customized products - **Retro Nostalgia:** Creating fashionable accessories with a vintage touch can attract consumers who are looking for nostalgia-based products - **Ephemeral Sales:** Time-limited or limited edition releases can fuel demand and create a sense of exclusivity among consumers ### Where This Applies - **Fashion Retail:** Collaborating with musicians and celebrities to launch co-branded fashion accessories can capture the interest of their audience - **Jewelry Manufacturing:** Creating trendy and affordable jewelry lines with unique designs and cultural references can attract younger consumers - **E-commerce:** Launching ephemeral sales and flash sales for exclusive products can drive traffic and boost sales for online retail platforms ## Related on Trend Hunter - [Dynamically Redesigned Sunglasses](https://www.trendhunter.com/trends/the-blacked-out-collection.md) - [Blinged-Out Smart Glasses](https://www.trendhunter.com/trends/asap-rocky-1.md) - [Rapper-Collaborative Artful Carpets](https://www.trendhunter.com/trends/skyline-carpet.md) - [Rapper-Debut Eyewear Collections](https://www.trendhunter.com/trends/blacked-out-collection.md) - [Rapper-Made Design Studios](https://www.trendhunter.com/trends/hommemade.md) - [Rapper-Backed Whiskey Launches](https://www.trendhunter.com/trends/mercer-prince.md) - [Limited-Edition Luxury Necklaces](https://www.trendhunter.com/trends/dior-necklace.md) - [Digital NFT Necklaces](https://www.trendhunter.com/trends/avalanche.md) - [Retro-Futuristic Rapper-Collab Footwear](https://www.trendhunter.com/trends/mostro-3d.md)