# Indigenous-Owned Holiday Events Aaniin Pop-Up Showcases Indigenous Entrepreneurship By Georgia Wray Norsten | Published 2024-11-13 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/aaniin-popup References: [aaniin.shop](https://www.aaniin.shop/)  Toronto's Eaton Centre will host the 'aaniin' pop-up this holiday, marking Canada's first 100% Indigenous-owned pop-up department store. This 6,500-square-foot space, open from November 29th to December 31st, invites shoppers to explore a unique, immersive shopping experience featuring over 40 Indigenous-owned brands across fashion, beauty, jewelry, home goods, and more. Founded by [Anishinaabe](https://www.trendhunter.com/trends/manoomin-apple-pie) entrepreneur Chelsee Pettit from Aamjiwnaag First Nation, aaniin seeks to uplift Indigenous creators while showcasing an inclusive approach to commerce. The pop-up brings a fresh perspective to Indigenous entrepreneurship with brands like [Cheekbone Beauty](https://www.trendhunter.com/trends/warrior-rewards), Lesley Hampton, and Decolonial Clothing, bridging traditional culture with contemporary design. The initiative, supported by Payworks and [Mastercard](https://www.trendhunter.com/trends/mastercard-x-pier-five-small-business-fund), creates a space where Indigenous voices and stories shine. “Every detail is designed to share Indigenous stories and talent,” says Pettit. Visitors will find products celebrating Indigenous languages, history, and craftsmanship, redefining holiday shopping with purpose and pride. Image Credit: aaniin ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 40% | Activity: 44% | Freshness: 31% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### Key Themes Behind This Trend - **Indigenous-powered Retail Spaces:** The 'aaniin' pop-up exemplifies a disruptive approach by bringing together Indigenous brands under one roof, creating an immersive and culturally rich shopping experience. - **Inclusive Commerce Ventures:** With aaniin, there is a unique blending of traditional Indigenous craftsmanship with modern retail design, offering an inclusive and diverse option for holiday shopping. - **Culturally-driven Products:** Products at the aaniin pop-up shop celebrate Indigenous languages, history, and craftsmanship, providing shoppers with culturally infused consumer goods. ### Where This Applies - **Retail Innovation:** Through Indigenous-owned pop-up stores like aaniin, the retail industry sees opportunities for unique, story-driven shopping environments. - **Cultural Commerce:** Offering a platform for Indigenous entrepreneurs, aaniin represents a new frontier in cultural commerce, expanding market access and visibility. - **Event Marketing:** Events like the aaniin pop-up highlight how culturally focused holiday events can attract diverse audiences and elevate brand storytelling. ## Related on Trend Hunter - [Purposeful Gifting Pop-Ups](https://www.trendhunter.com/trends/advent-of-change-popup.md) - [Holiday QSR Pop-Ups](https://www.trendhunter.com/trends/cf-toronto-eaton-centre-1.md) - [Immersive Fashion Pop-Ups](https://www.trendhunter.com/trends/shein-pop-up.md) - [Indigenous-Owned Wine Brands](https://www.trendhunter.com/trends/nkmip-cellars.md) - [Sustainability-Focused Holiday Markets](https://www.trendhunter.com/trends/home-for-the-holidays1.md) - [Lunar Boutique Pop-Ups](https://www.trendhunter.com/trends/lunar-luxe-boutique-popup.md) - [Native Art Retail Designs](https://www.trendhunter.com/trends/wachiya-boutique.md) - [Immersive Greeting Card Pop-Ups](https://www.trendhunter.com/trends/anything-roots-post.md) - [Luxury Holiday-Themed Pop-Ups](https://www.trendhunter.com/trends/holiday-2025-popup.md)