# Catwalk Film Promotions Aamir Khan Walks The Runway In Mumbai To Promote ‘Ghajini' By Nushgoswa | Published 2008-12-17 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/aamir-ghajini-promotion-ramp References: [hindustantimes](http://www.hindustantimes.com/Homepage/Homepage.aspx) No longer just a platform to reveal the hippest fashion designs, the catwalk is now being used for film promotions too! Aamir Khan walked the runway in Mumbai to promote his upcoming movie ‘Ghajini.' Fans watched bedazzled as the suave [Bollywood](https://www.trendhunter.com/trends/crocs-6) actor strutted and even danced in Van Heusen’s special collection for ‘Ghajini.’ Catwalking for movie publicity has been seen in the recent past too. Indian film actors Shahrukh Khan and Deepika Padukone walked the ramp to promote their film ‘Om Shanti Om,’ which turned out to be a big hit. Photo source - [IndianGlam](http://www.indianglam.com) ## Trend Insights (Trend Hunter) - Score: 1.2/10 - Popularity: 15% | Activity: 12% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Publicity Stunts](https://www.trendhunter.com/publicitystunts) ## Key Themes ### What's Driving This Trend - **Catwalk Film Promotions:** Using the catwalk as a platform for film promotions is becoming a trend in the entertainment industry. ### Who This Affects Most - **Fashion Industry:** Fashion brands can collaborate with movie producers and actors to create special collections and use catwalks as promotional events. - **Film Industry:** Movie actors can leverage fashion shows to generate buzz and promote their upcoming films. - **Event Management Industry:** Event organizers can explore opportunities to combine fashion shows with movie promotions, offering a unique and engaging experience for audiences. ## Related on Trend Hunter - [Asian Film-Themed Promotions](https://www.trendhunter.com/trends/crocs-6.md) - [India-Based Hair Campaigns](https://www.trendhunter.com/trends/streax.md) - [Bollywood Actor-Backed Sweeteners](https://www.trendhunter.com/trends/zydus-wellness.md) - [Actress-Backed Handbag Collections](https://www.trendhunter.com/trends/galleria-handbag.md) - [Glam Indian Apparel](https://www.trendhunter.com/trends/anamika-khanna-x-hm.md) - [AI-Driven Shoppable Catwalks](https://www.trendhunter.com/trends/ai-driven-shoppable-catwalk.md) - [Actress-Backed Sensory Apparel](https://www.trendhunter.com/trends/zip-zap-zoop.md) - [3D On-Screen Cinema Ads](https://www.trendhunter.com/trends/pvr.md) - [Fashion-Inspired Luggage Campaigns](https://www.trendhunter.com/trends/jet-gala.md)