# Algae-Based Anti-Aging Skincare A'ala Hawai'i Supports the Look of Youthful Skin Naturally By Laura McQuarrie | Published 2019-10-02 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/aala-hawaii References: [prnewswire](https://www.prnewswire.com/news-releases/ageless-algae-based-beauty-300928582.html) & [aalahawaii](http://www.aalahawaii.com/) A'ala Hawai'i is a new beauty brand from A'ala Bioactives that's devoted to creating all-natural, [algae-based skincare solutions](https://www.trendhunter.com/trends/retinalgae-body) to support youthful-looking skin. One of the key ingredients in the skincare products is Hawaiian algae, which is incredibly rich in protective antioxidants and even moisturizing properties to protect the skin from potential damage from sun exposure. As well as featuring Hawaiian ingredients, the products are produced in Hawaii with patent-pending sustainable production techniques. Some of the fast-absorbing, free-from products that can be found from A'ala Hawai'i include an [anti-aging daily moisturizer](https://www.trendhunter.com/trends/premium-overnight-skincare), an on-the-go hydrating elixir spray, a face polish and a smoothing rejuvenating balm. Collectively, the skincare products are beneficial for everything from anti-aging and firming to reducing overall redness and evening out the tone of the skin for increased radiance. ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 65% | Activity: 65% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Algae-based Skincare:** Exploiting the use of algae in skincare products for its protective and moisturizing properties presents a disruptive innovation opportunity. - **Natural Anti-aging Solutions:** Focusing on all-natural skincare solutions that support youthful-looking skin without harmful additives presents a disruptive innovation opportunity. - **Sustainable Skincare Production:** Developing patent-pending sustainable production techniques for skincare products presents a disruptive innovation opportunity. ### Industries Being Reshaped - **Beauty and Skincare:** The beauty and skincare industry can take advantage of the algae-based skincare trend to create innovative products that cater to consumer demands for natural and effective solutions. - **Anti-aging:** The anti-aging industry can capitalize on the growing demand for natural and effective anti-aging solutions by incorporating algae-based ingredients into their products. - **Sustainable Manufacturing:** The sustainable manufacturing industry can explore the use of patent-pending techniques developed for algae-based skincare production to create eco-friendly processes for other consumer goods. ## Related on Trend Hunter - [Microalgae Body Oils](https://www.trendhunter.com/trends/microalgae-body-oil.md) - [Seaweed-Powered Skincare](https://www.trendhunter.com/trends/omaly.md) - [Nutrient-Rich Plant-Based Serums](https://www.trendhunter.com/trends/nutrientrich-plantbased-serum.md) - [Ageing-Positive Skincare Products](https://www.trendhunter.com/trends/auro-skincare.md) - [Complexion-Improving Aloe Gels](https://www.trendhunter.com/trends/aloe-gel.md) - [Anti-Aging Collagen-Infused Sunscreen](https://www.trendhunter.com/trends/antiaging-sunscreens.md) - [Proactive Superfruit Skincare](https://www.trendhunter.com/trends/phytessence-wassai.md) - [Retin-Algae Body Butters](https://www.trendhunter.com/trends/retinalgae-body.md) - [Skin-Nourishing Sun Care Cosmetics](https://www.trendhunter.com/trends/hawaiian-tropic-products.md)