# Illusive Street Art The New Works of Aakash Nihalani are Color-Intense Illusions By Amanda Chang | Published 2010-10-20 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/aakash-nihalan References: [woostercollective](http://www.woostercollective.com/2010/10/fresh_stuff_from_aakash_nihalani_1.html) & [aakashnihalani](http://www.aakashnihalani.com) Stepping away from traditional art installs and moving towards the [public streets](https://www.trendhunter.com/trends/hubbabubbabuilding), Aakash Nihalani is definitely innovative in his work. Seen here with his [fluorescent pink balloon dog](https://www.trendhunter.com/trends/balloon-dog), Aakash Nihalani placed this painting in the center of the sidewalk to catch the attention of passersby. Check out the featured gallery to get a glimpse of this oversized painting and prepare to be overwhelmed with hot pink color. **Implications** - In the last few years, [graffiti and street art](https://www.trendhunter.com/trends/1664-x-andre-saraiva) have moved from largely shunned subculture to established mainstream art form. A company or brand can capitalize on this movement by utilizing famous street artists or graffiti artists to create marketing for their company. This immediately marks them as an avant-garde company with their finger on the pulse of contemporary cool. ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 71% | Activity: 90% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### What Makes This Trend Stand Out - **Graffiti and Street Art as Mainstream:** Opportunity to collaborate with famous graffiti and street artists for innovative marketing campaigns. - **Outdoor Interactive Installations:** Potential for creating immersive experiences using public spaces and interactive art installations. - **Utilizing Bold Colors in Art:** Innovation in incorporating vibrant colors to create visually striking artworks. ### Sectors Adopting This - **Advertising and Marketing:** Opportunity for avant-garde companies to collaborate with street artists for edgy and contemporary advertising campaigns. - **Event Management and Experiential Marketing:** Opportunity to create interactive experiences in public spaces using street art installations. - **Art and Design:** Innovative approaches in utilizing bold colors and unconventional art forms in contemporary artworks. ## Related on Trend Hunter - [Creative Space-Enhancing Companies](https://www.trendhunter.com/trends/bespoke-artworks.md) - [Digital City-Inspired Art Works](https://www.trendhunter.com/trends/grand-central-station.md) - [Inflatable Vibrant Art Installations](https://www.trendhunter.com/trends/forest-dancer.md) - [Street Art-Style Gummy Packaging](https://www.trendhunter.com/trends/jolly-rancher-gummies.md) - [Confectionary Graffiti Murals](https://www.trendhunter.com/trends/jolly-rancher-gummie.md) - [Nature-Inspired Urban Art Installations](https://www.trendhunter.com/trends/kriskadecor-1.md) - [Psychedelic Sculptural Art Installations](https://www.trendhunter.com/trends/frank-stella-recent-sculpture.md) - [Vibrant City Installations](https://www.trendhunter.com/trends/craig-karl2.md) - [Playful Pop Installations](https://www.trendhunter.com/trends/louis-vuitton-octopus.md)