# Vegetable Export Enterprises AAA Growers Takes Both Social Responsibility and Produce Seriously By Tiana Reid | Published 2013-05-16 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/aaa-growers References: [clearlyso](http://www.clearlyso.com/company/1639/AAA) & [aaagrowers.co.ke](http://www.aaagrowers.co.ke/) Based in Nairobi, Kenya, AAA Growers is a company that exports vegetables and is currently the [largest commercial export of chillies](https://www.trendhunter.com/trends/green-chili-chutney) in the country. In 2011, they expanded to offer roses on their roster and now, [sell their flowers](https://www.trendhunter.com/trends/flower-sharing) to the Middle East, Germany, the United Kingdom and the Netherlands. Some of the other products offered include herb such as rosemary, coriander, basil, oregano. On the about page section of its website, AAA cites the oft quoted "act locally, think globally" now corporate mantra through [social responsibility](https://www.trendhunter.com/trends/kabalagala-clusters), environmental sustainability, banking, mobile services and humanitarian support. The company currently provides work to over 3,500 people, out of which about 70% of those in that number are women. **Contact Information** AAA Growers [website](http://www.aaagrowers.co.ke/) AAA Growers on [Facebook](https://www.facebook.com/pages/AAA-GROWERS/126998087317779) AAA Growers on [Twitter](https://twitter.com/AAAGrowers) ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 17% | Activity: 23% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Social Business](https://www.trendhunter.com/socialbusiness) ## Key Themes ### Key Themes Behind This Trend - **Sustainable Agriculture:** AAA Growers' focus on social responsibility and environmental sustainability presents opportunities for disruptive innovation in sustainable agriculture practices. - **Diversification:** AAA Growers' expansion into offering roses and herbs demonstrates the potential for disruptive innovation in diversifying product offerings within the vegetable export industry. - **Gender Equality:** AAA Growers' employment of a predominantly female workforce highlights the importance of gender equality in the agricultural sector and presents opportunities for disruptive innovation in empowering women in the industry. ### Where This Applies - **Vegetable Export:** AAA Growers' success in vegetable exports showcases the potential for disruptive innovation in the vegetable export industry. - **Floral Industry:** AAA Growers' expansion into selling roses presents opportunities for disruptive innovation in the floral industry. - **Herb Industry:** AAA Growers' offering of various herbs highlights the potential for disruptive innovation in the herb industry. ## Related on Trend Hunter - [Regional Agricultural Export Campaigns](https://www.trendhunter.com/trends/essential-costa-rica.md) - [AI-Powered Farming Insights](https://www.trendhunter.com/trends/safaricom.md) - [Agricultural Support Projects](https://www.trendhunter.com/trends/agricultural-support-project.md) - [African-Style Flavor Brands](https://www.trendhunter.com/trends/hapi-african-gourmet.md) - [Ultra-Red Sweet Tomatoes](https://www.trendhunter.com/trends/windset-farms-1.md) - [Expanding Agricultural Ventures](https://www.trendhunter.com/trends/agricultural-venture.md) - [Socially Conscious Banana Importers](https://www.trendhunter.com/trends/equifruit.md) - [AI-Driven Food Security Solutions](https://www.trendhunter.com/trends/aidriven-food-security.md) - [Packaged Microgreens Expansions](https://www.trendhunter.com/trends/packaged-microgreens.md)