# Non-Standardized Milkfat Yogurts Alexandre's A2/A2 Yogurt Has QR Codes for Unique Containers By Laura McQuarrie | Published 2021-12-30 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/a2a2-yogurt References: [prnewswire](https://www.prnewswire.com/news-releases/alexandre-family-farm-hits-three-milestones-with-national-distribution-in-january-of-a2a2-organic-yogurts-301451777.html) & [alexandrefamilyfarm](http://www.alexandrefamilyfarm.com)  [Alexandre's](https://www.trendhunter.com/trends/alexandre-family-farm) certified regenerative, organic and humane line of A2/A2 yogurt sets itself apart with containers that have unique milkfat percentages. A2/A2 refers to one of the proteins in milk, specifically the kind that's easy to digest. As founder Stephanie Alexandre says, "Many people who believe they're lactose-intolerant are actually A1 protein-intolerant. Those folks are so happy when they find us." Notably, Alexandre is the first dairy and egg ranch in the United States to be certified regenerative by the Savory Land To Market program, and the 100% grass-fed line is also certified by the [Regenerative Organic Alliance](https://www.trendhunter.com/trends/yamamori). Unlike most dairy in the US, Alexandre's grass-fed dairy products are seasonally unique and not standardized. As such, consumers can scan the QR code on the package to learn about the milkfat percentage for that particular container. ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 13% | Activity: 37% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Non-standardized Milkfat Yogurts:** The trend of offering non-standardized milkfat yogurts provides an opportunity for companies to appeal to consumers with specific dietary requirements. - **A2/A2 Protein Yogurts:** The A2/A2 protein yogurts trend offers a disruptive innovation opportunity for dairy and food companies to expand their product lines and cater to consumers with digestive sensitivities. - **Regenerative and Organic Dairy:** The trend of regenerative and organic dairy products is an opportunity for companies to differentiate themselves with sustainable and socially responsible practices. ### Where This Applies - **Dairy Industry:** The dairy industry can capitalize on the trend of non-standardized milkfat and A2/A2 protein yogurts by developing new products and marketing to consumers with digestive sensitivities. - **Food Industry:** The food industry can disrupt the dairy market with regenerative and organic dairy products, as they appeal to health and environmentally conscious consumers. - **Agriculture Industry:** The agriculture industry can leverage the trend of regenerative and organic dairy products by implementing sustainable and ethical farming practices. ## Related on Trend Hunter - [European-Style Sour Creams](https://www.trendhunter.com/trends/alexandre-family-farm.md) - [Digestive Wellness Greek Yogurts](https://www.trendhunter.com/trends/a2-greek-yogurt.md) - [Grassfed Milk Products](https://www.trendhunter.com/trends/a2-milk-company.md) - [Pasture Raised Organic Yogurts](https://www.trendhunter.com/trends/pasture-raised.md) - [Cell-Cultured Yogurt Products](https://www.trendhunter.com/trends/cellcultured-milk-fat.md) - [Nutrition-Driven Yogurt Products](https://www.trendhunter.com/trends/odysea-greek-yogurt.md) - [Sustainably Packaged Greek Yogurts](https://www.trendhunter.com/trends/probiotic-strained-yogurt.md) - [Gut-Friendly Organic Lattes](https://www.trendhunter.com/trends/organic-lattes.md) - [High-Protein Probiotic Yogurts](https://www.trendhunter.com/trends/sourmilk.md)