# Enhanced Digestibility Creamers The a2 Milk Half and Half Creamer is Ultra-Pasteurized By Michael Hemsworth | Published 2021-07-23 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/a2-milk-half-and-half References: [bevnet](https://www.bevnet.com/news/2021/the-a2-milk-company-launches-half-and-half) & [a2milk](https://www.a2milk.com/products/a2-milk-half-and-half) The a2 Milk Half and Half creamer is a new product from the brand focused on providing consumers with a digestion-friendly option when mixing up their morning cup of coffee. The product is made with an all-natural formulation that includes 100% real milk and cream, which is sourced from cows that only naturally product the [A2](https://www.trendhunter.com/trends/hersheys-a2-milk) protein instead of the usual [A1](https://www.trendhunter.com/trends/organic-lattes) and A1 proteins usually found in traditional offerings on the market. The creamer thus easier to digest when compared to the usual dairy products on the market. CEO of The [a2 Milk Company](https://www.trendhunter.com/trends/a2-milk-company) U.S. Blake Waltrip spoke on the new a2 Milk Half and Half creamer saying, "Half and half is a $1 billion category with very few options for dairy lovers looking for a high-quality product with a premium protein, particularly if they have trouble digesting ordinary cows’ milk. Our a2 Milk Half and Half expands the choices available to consumers who don’t like the sweetness of lactose-free products, the taste of plant-based half and half alternatives, or the digestive difficulties they encounter with regular dairy products.” ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 10% | Activity: 38% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Digestibility-focused Products:** Creating natural products that are easier to digest could disrupt the dairy industry. - **Premium Protein Products:** Offering dairy products with naturally sourced premium proteins can differentiate a brand in the crowded dairy market. - **Alternative Dairy Products:** Plant-based and lactose-free dairy alternatives will continue to grow as demand for dairy options increases. ### Who This Affects Most - **Dairy:** Disruptive innovation opportunities include creating natural products with premium protein and plant-based or lactose-free alternatives. - **Food and Beverage:** Companies can consider adding digestibility-focused products to their lineup to appeal to consumers with sensitivities or health concerns. - **Health and Wellness:** Offering products with natural benefits, such as easier digestibility, can appeal to consumers looking for healthier options. ## Related on Trend Hunter - [Simple All-Natural Creamers](https://www.trendhunter.com/trends/chobani-half-half.md) - [Extra-Creamy Plant-Based Creamers](https://www.trendhunter.com/trends/half-half-alternative.md) - [Grassfed Milk Products](https://www.trendhunter.com/trends/a2-milk-company.md) - [Gut-Friendly Organic Lattes](https://www.trendhunter.com/trends/organic-lattes.md) - [Protein-Packed Infant Formulas](https://www.trendhunter.com/trends/a2-milk-1.md) - [European-Style Sour Creams](https://www.trendhunter.com/trends/alexandre-family-farm.md) - [Dairy-Based Lactose-Free Creamers](https://www.trendhunter.com/trends/lactosefree-creamer.md) - [Free-From Dairy Coffee Creamers](https://www.trendhunter.com/trends/real-dairy-creamers.md) - [Flavorful Lactose-Free Creamers](https://www.trendhunter.com/trends/lactosefree-creamers.md)