# Digestive Wellness Greek Yogurts Nounós Creamery A2 Greek Yogurt Comes in Four Flavors By Michael Hemsworth | Published 2025-05-29 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/a2-greek-yogurt References: [dairyfoods](https://www.dairyfoods.com/articles/98238-nounos-creamery-introduces-a2-greek-yogurt) & [nounoscreamery](https://www.nounoscreamery.com)  [Nounós Creamery](https://www.trendhunter.com/trends/probiotic-strained-yogurt) A2 Greek Yogurt is a new line of Greek yogurts from the brand that are made with taste, texture and digestive wellness in focus. The yogurts are each made only with A2 milk that contains the A2 beta-casein protein instead of the traditional A1 protein that could help them to be more digestible than alternatives. The product comes in three flavors including Plain, Coconut Mango, Vanilla Bean and Mixed Berry, which each contain [16-grams of protein](https://www.trendhunter.com/trends/danone-skyr) per serving. Co-Founder Steve Iounnou spoke on the Nounós Creamery A2 Greek Yogurt saying, "Through careful breeding and a commitment to quality, we've ensured our milk is 100% A2/A2, and non-GMO project verified. We're proud to offer a product that not only supports digestive wellness but also aligns with regenerative farming practices that respect the Earth." Image Credit: Nounós Creamery ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 60% | Activity: 68% | Freshness: 41% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Gut-friendly Dairy:** The introduction of A2 milk in yogurts highlights a shift towards dairy products that prioritize digestive wellness and cater to sensitive stomachs. - **Regenerative Farming Practices:** Regenerative farming practices in dairy production are gaining traction, focusing on sustainability and ethical sourcing to meet eco-conscious consumer demands. - **Protein-rich Functional Foods:** Greek yogurts with enhanced protein content are part of a growing trend towards functional foods that provide both nutritional benefits and superior taste. ### Industries Being Reshaped - **Dairy Alternatives:** The dairy alternatives industry is expanding with new product innovations targeting health-conscious consumers and those with specific dietary needs. - **Sustainable Agriculture:** Sustainable agriculture practices are becoming more prevalent, driven by a demand for environmentally friendly and ethically sourced food products. - **Functional Food and Beverage:** The functional food and beverage industry is evolving with the development of products that not only delight the palate but also offer significant health benefits. ## Related on Trend Hunter - [Sustainably Packaged Greek Yogurts](https://www.trendhunter.com/trends/probiotic-strained-yogurt.md) - [European-Style Sour Creams](https://www.trendhunter.com/trends/alexandre-family-farm.md) - [Dairy-Free Greek-Style Yogurts](https://www.trendhunter.com/trends/forager-project-greek-style-yogurt.md) - [Nutrition-Driven Yogurt Products](https://www.trendhunter.com/trends/odysea-greek-yogurt.md) - [Non-Standardized Milkfat Yogurts](https://www.trendhunter.com/trends/a2a2-yogurt.md) - [High-Protein Probiotic Yogurts](https://www.trendhunter.com/trends/sourmilk.md) - [Dairy-Free Greek-Style Yogurts](https://www.trendhunter.com/trends/unsweetened-plain-greek-style-yogurt.md) - [Whipped Greek Yogurts](https://www.trendhunter.com/trends/whipped-greek-yogurts.md) - [Gut-Friendly Plant-Based Yogurts](https://www.trendhunter.com/trends/the-coconut-collaborative-gut-health-yog.md)