# Social Media Book Clubs Mark Zuckerberg Introduces 'A Year of Books' as a New Year's Resolution By Meghan Young | Published 2015-01-05 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/a-year-of-books References: [buzzfeed](http://www.buzzfeed.com/davidmack/mark-zuckerberg-would-like-you-to-join-his-new-fac) & [facebook](https://www.facebook.com/pages/A-Year-of-Books/818824488163482) It isn't every day that a CEO tycoon like Mark Zuckerberg shares their personal resolution with the masses let alone invites them to partake in it as well, but that is exactly what he did when he launched 'A Year of Books' on [Facebook](https://www.trendhunter.com/trends/the-facebook-metaverse). A simple [social media group](https://www.trendhunter.com/trends/bf-island), it challenges people to read a new book every other week in order to expand their knowledge "about different cultures, beliefs, histories and technologies," writes Zuckerberg. With over 140,000 likes and counting, A Year of Books begins with The End of Power by Moisés Naím, which “explores how the world is shifting to give individual people more power that was traditionally only held by large governments, militaries and other organizations," according to Zuckerberg. A Year of Books shows that humanizing social media platforms can be a great marketing tool. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 29% | Activity: 52% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Books](https://www.trendhunter.com/books) ## Key Themes ### What's Driving This Trend - **Humanizing Social Media:** Expanding social media platforms to include initiatives like book clubs allows for more personalized and engaging user experiences. - **Reading Challenge:** Challenging users to read a new book every other week encourages a culture of continuous learning and personal growth. - **Diversifying Knowledge:** Encouraging the exploration of different cultures, beliefs, histories, and technologies through book clubs broadens user perspectives. ### Who This Affects Most - **Social Media:** Social media platforms can embrace initiatives like book clubs to enhance user engagement and create unique marketing opportunities. - **Publishing:** The book publishing industry can benefit from the increased exposure and sales resulting from book club recommendations. - **Education:** Integrating book clubs into educational institutions can foster a love for reading and promote lifelong learning. ## Related on Trend Hunter - [Social Reading Apps](https://www.trendhunter.com/trends/social-app-for-readers.md) - [Branded TikTok Book Campaigns](https://www.trendhunter.com/trends/booktok-book-club.md) - [Communal Reading Events](https://www.trendhunter.com/trends/reading-rhythms.md) - [Next-Gen Book Clubs](https://www.trendhunter.com/trends/sunnie-reads.md) - [Bestseller Book Subscriptions](https://www.trendhunter.com/trends/literati.md) - [Bingo-Style Reading Initiatives](https://www.trendhunter.com/trends/indigos-2026-reading-challenge.md) - [Book Discovery Platforms](https://www.trendhunter.com/trends/book-chat-noir.md) - [AI Book Clubs](https://www.trendhunter.com/trends/ai-book-club.md) - [Literary Influencer Platforms](https://www.trendhunter.com/trends/library-science.md)