# Patriotic Laundry Ads Bonux Created a World Cup Ad That is Simple and Universal By Laura McQuarrie | Published 2014-08-06 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/a-world-cup-ad References: [coloribus](http://www.coloribus.com/adsarchive/prints/bonux-brazil-19650555/) & [pg](http://www.pg.com/en_balkans/brands/household_care/bonux.shtml) Around huge events like the World Cup, most non-sporting brands scramble to put together a [World Cup ad](https://www.trendhunter.com/trends/fifa-club-world-cup) that is relevant and witty. This particular one from Bonux takes something as mundane as laundry and turns it into something exciting. Colorful towels, cushions and graphic t-shirts are arranged in layers on a laundry line to form makeshift flags for the countries playing, summed up by a simple hashtag that encourages people to "PlayItSmart." Although it's difficult for a [laundry product brand](https://www.trendhunter.com/trends/whole-darn-arm) to match the excitement of the [world's biggest sporting events](https://www.trendhunter.com/trends/official-sponsor-of-fifa), one thing that does go hand-in-hand with soccer is having a fresh set of clothes each time you go out to play a match, as well as playing fearlessly, wearing dirt and grass stains with pride. ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 29% | Activity: 47% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: South America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### What Makes This Trend Stand Out - **Event-driven Advertising:** The trend of creating ads specifically tailored to major events like the World Cup presents an opportunity for brands to engage with a wide audience and generate buzz. - **Creative Branding:** Brands can take mundane or everyday products and transform them into something exciting and memorable through creative branding, like using laundry to create makeshift flags. - **Embracing Playfulness:** By embracing and promoting the idea of playing fearlessly, brands can tap into the spirit of sports and connect with consumers on a more emotional level. ### Sectors Adopting This - **Advertising & Marketing:** The advertising industry can explore event-driven advertising to create compelling and relevant campaigns that capture the audience's attention during major events. - **Creative Design:** The creative design industry can offer innovative solutions for transforming ordinary products into visually striking and memorable brand experiences. - **Sports Apparel:** The sports apparel industry can leverage the idea of playing fearlessly to create products that empower players and inspire them to embrace the dirt and stains associated with playing sports. ## Related on Trend Hunter - [Sporty Laundromat Takeovers](https://www.trendhunter.com/trends/laundromatch.md) - [Soccer Appliance Platforms](https://www.trendhunter.com/trends/made-for-this.md) - [Soccer-Focused Tech Campaigns](https://www.trendhunter.com/trends/own-the-moment.md) - [Bespoke Jersey Designs](https://www.trendhunter.com/trends/home-kit-collection.md) - [Soccer Soda Brand Campaigns](https://www.trendhunter.com/trends/world-cup-marketing-campaign.md) - [Cheeky Sports-Inspired Diaper Campaigns](https://www.trendhunter.com/trends/huggies1.md) - [Football-Focused Sofa Campaigns](https://www.trendhunter.com/trends/refresh-the-game-campaign.md) - [Grandmotherly Laundry Campaigns](https://www.trendhunter.com/trends/abuela-tag-reader.md) - [Soccer-Inspired Mural Campaigns](https://www.trendhunter.com/trends/mural-campaign1.md)