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# Speedy Delivery Sculptures
The UPS 'A Very Speedy Delivery' Promotes Blazing-Fast Shipping

By Michael Hines | Published 2010-08-29 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/a-very-speedy-delivery
References: [uniquedaily](http://www.uniquedaily.com/speedy-art/) & [fastcodesign](http://www.fastcodesign.com/1662181/ups-rips-off-artist-for-outdoor-ad-campaign)

Blurry and brown sculptures are popping up all over Jakarta as part of the [UPS](https://www.trendhunter.com/trends/ups) 'A Very Speedy Delivery' campaign. This campaign was devised by O&M Jakarta, and shows the lightning fast speed of UPS deliveries.

These [blurry sculptures](https://www.trendhunter.com/trends/wooden-sculptures-1) do a great job of personifying speed in the [shipping business](https://www.trendhunter.com/trends/dhl-and-subject). There's just one problem: A New York sculptor by the name of Ryan Johnson has created works of art that look identical to these. O&M Jakarta claims that any likeness to the 'A Very Speedy Delivery' campaign is clearly coincidental. Check out the gallery and judge for yourself.

## Trend Insights (Trend Hunter)

- Score: 4.0/10
- Popularity: 73% | Activity: 39% | Freshness: 8%
- Audience gender: 30% men, 70% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Modern](https://www.trendhunter.com/modern)

## Key Themes

### Why This Trend Is Growing

- **Blazing-fast Shipping:** Opportunity to innovate in the shipping industry by introducing even faster delivery services.
- **Personifying Speed:** Potential for disruptive innovation in the art industry by incorporating sculptures that represent speed and movement.
- **Coincidental Likeness:** Opportunity to develop technology to accurately determine the originality of artwork and avoid copyright infringement.

### Industries Being Reshaped

- **Shipping:** Opportunity for the shipping industry to leverage technology advancements and improve delivery times.
- **Art:** Potential for the art industry to explore new mediums and techniques that capture the essence of speed and movement in sculptures.
- **Technology:** Opportunity to develop advanced tools and algorithms to detect similarities or coincidences in artistic creations for copyright protection.

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