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# Landscape Leggings
With a Boxer for a Model, the A & V Fall 2010 Collection is Pugilist Perfect

By Marissa Brassfield | Published 2010-04-04 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/a-v-fall-2010
References: [thefashionisto](http://thefashionisto.com/blog/2010/04/03/av-fall-2010-preview/) & [aandv.lt](http://www.aandv.lt/)

The A & V Fall 2010 collection is modeled by professional boxer PaÅ¡a Leontjevas--a clever choice to infuse some machismo into the line. While the landscape leggings initially caught my eye, photographer Paulius Gasiunas staged the rest of the [photo shoot](https://www.trendhunter.com/trends/alessandro-micheles) in and around a boxing ring.

Pugilist perfection? It's certainly possible. With immaculately-tailored zip-up shirts, debonair [pinstriped blazers](https://www.trendhunter.com/trends/auteur-studios-fall-2025) and those infamous landscape leggings, the A & V Fall 2010 collection is certainly a head-turner.

**Implications** - The A & V Fall 2010 Collection uses a professional boxer in its ad which is certainly an interesting and noteworthy choice. Definitely something I would like to see repeated.

## Trend Insights (Trend Hunter)

- Score: 2.8/10
- Popularity: 51% | Activity: 24% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### Key Themes Behind This Trend

- **Athletic Models:** Fashion brands are using athletic models to infuse some machismo into their lines, creating a trend that suggests further disruptive innovation opportunities in the fashion industry.
- **Landscape Prints:** Landscape leggings are an eye-catching feature in the A & V Fall 2010 collection, representing a trend that suggests further disruptive innovation opportunities for fashion designers exploring new print styles and patterns.
- **Boxing-inspired Clothing:** The A & V Fall 2010 collection's use of a boxing ring as a shoot location highlights a trend that suggests further disruptive innovation opportunities for fashion designers looking to explore sportswear-inspired design with a pugilistic edge.

### Where This Applies

- **Fashion:** The trend of using athletic models and exploring new print styles and patterns in fashion creates disruptive innovation opportunities for designers to experiment with new ideas and concepts.
- **Sports:** The use of boxing-inspired clothing in fashion suggests a potential opportunity for sports brands to create fashion-forward apparel with a sporty edge.
- **Photography:** The use of the boxing ring as a shoot location suggests disruptive innovation opportunities for photographers to explore creative and unconventional settings for fashion shoots.

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