# Cheese Ball Truffles Becky McKay Created a Truffle Recipe that Infuses Cheetos By Megan Facciuolo | Published 2014-06-02 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/a-truffle-recipe References: [foodbeast](http://www.foodbeast.com/2014/06/02/cheetos-cookie-butter-truffles/) Food Beast contributor Becky McKay came up with a truffle recipe that veers far from the norm when it comes to concocting the usually chocolatey treat. Upon coming across a [Cheetos](https://www.trendhunter.com/trends/cheetos-snowy-cheese-balls) bag is her pantry, the clever cook decided she wanted to infuse them into a recipe. Armed with the cheese balls in one hand, she decided to go on a mission to find out which flavors in her pantry would go best with them. After digging into jar after jar, she found a spread that spoke to her: Cookie Butter. Surprisingly, [Trader Joe's](https://www.trendhunter.com/trends/fancy-cheese-crunchies) Cookie Butter tastes delicious with the Cheetos, so she decided to try and emulate the pairing in the form of a truffle By processing Cheetos, heavy whipping cream and white chocolate bark, she successfully emulated the flavor pairing and created a delicious batch of truffles. ## Trend Insights (Trend Hunter) - Score: 0.5/10 - Popularity: 3% | Activity: 5% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Cheetos Infusions:** Creating innovative recipes that incorporate Cheetos into unexpected dishes, such as truffles, opens up opportunities for unique and unconventional flavor combinations. - **Unconventional Flavor Pairings:** Exploring non-traditional combinations like Cheetos and Cookie Butter in recipes allows for the discovery of new and exciting taste experiences. - **Gourmet Junk Food:** Transforming popular snack foods like Cheetos into gourmet treats, like truffles, taps into the growing demand for elevated and indulgent comfort foods. ### Industries Being Reshaped - **Food and Beverage:** The food and beverage industry can leverage the trend of Cheetos infusions and unconventional flavor pairings to develop unique product offerings that cater to adventurous taste enthusiasts. - **Culinary Arts:** Chefs and culinary professionals can explore the concept of gourmet junk food and experiment with incorporating unexpected ingredients to create upscale versions of popular snacks. - **Snack Industry:** The snack industry can tap into the trend of unconventional flavor pairings by introducing new snack products that combine unexpected ingredients to offer novelty and excitement to consumers. ## Related on Trend Hunter - [Cheese-Filled Truffles](https://www.trendhunter.com/trends/cheese-chocolate-truffles.md) - [Chocolate Cheese Treats](https://www.trendhunter.com/trends/velveeta-1.md) - [Cheesy Wintertime Snack Products](https://www.trendhunter.com/trends/cheetos-snowy-cheese-balls.md) - [Cheese Puff Birthday Cakes](https://www.trendhunter.com/trends/cheetos-birthday-cake.md) - [Limited-Time Cheese-Inspired Pretzel Snacks](https://www.trendhunter.com/trends/cheetos-pretzel-bites.md) - [Heirloom Corn-Based Snacks](https://www.trendhunter.com/trends/fancy-cheese-crunchies.md) - [Creamy Mascarpone Truffles](https://www.trendhunter.com/trends/mascarpone-bites.md) - [Celebratory Cheesy Snack Cakes](https://www.trendhunter.com/trends/cheetleinfused-birthday-cake.md) - [Cinnamon Bun-Inspired Truffles](https://www.trendhunter.com/trends/cinnamon-bun-inspired-truffles.md)