# Cub-Cuddling Captures 'A Traveller's Story' Brings Couture to the Cute Side of Africa By Amelia Roblin | Published 2011-11-04 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/a-traveller-s-story References: [homotography.blogspot](http://homotography.blogspot.com/2011/10/ton-heukels-by-alasdair-mclellan.html) & [artpartner](http://artpartner.com/artists/image/alasdair-mclellan/) Ladies would have been lining up to purchase the FW11/12 issue of AnOther Man just to catch a glimpse of these warm and fuzzy photographs. 'A Traveller's Story' was lensed by Alasdair McLellan to showcase the latest [Louis Vuitton looks for men](https://www.trendhunter.com/trends/louis-vuitton-ss26) but it receives more than a little extra help from some [adorable lion cubs](https://www.trendhunter.com/trends/the-tiger). Male model Ton Heukels is pictured in all but two of these images, which are in fact closeups of the lovable creatures. There's a very colonial quality about the captivating pictorial between the [wealthy vintage style](https://www.trendhunter.com/trends/studio-nicholson-fw25) of the subject's formal wear and the way that he interacts with the frisky felines in such fancy dress. 'A Traveller's Story' carries that late 19th century romanticism over the East African safari. ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 74% | Activity: 70% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Europe, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### What Makes This Trend Stand Out - **Animal-inspired Fashion:** Fashion brands can explore the incorporation of adorable animals, like lion cubs, in their marketing campaigns to attract customers. - **Rich Storytelling:** Brands can create captivating narratives, like 'A Traveller's Story', that evoke a sense of romanticism and transport customers to different eras or places. - **Celebrity Endorsements:** Collaborating with well-known models, like Ton Heukels, can help brands gain attention and increase sales through their association with popular figures. ### Sectors Adopting This - **Fashion:** Fashion brands can adopt the use of animal imagery and craft rich storytelling concepts to attract consumers and boost sales. - **Photography:** Photographers can experiment with incorporating animals in fashion shoots to create visually appealing and memorable images. - **Marketing and Advertising:** Marketing agencies can leverage celebrity endorsements and storytelling techniques to create compelling campaigns that resonate with consumers. ## Related on Trend Hunter - [Cult Film-Inspired High Fashion](https://www.trendhunter.com/trends/the-lion-king-collection.md) - [Adorable Holiday Campaigns](https://www.trendhunter.com/trends/burberrys-holiday-campaign.md) - [Culturally-Inspired Travel Campaigns](https://www.trendhunter.com/trends/new-travel-campaign.md) - [Children-Catered Luxe Festive Collections](https://www.trendhunter.com/trends/louis-vuitton-holiday.md) - [Celebrity-Backed Luxury Menswear Campaigns](https://www.trendhunter.com/trends/luxury-menswear-campaign.md) - [Teddy Bear-Centric Apparel](https://www.trendhunter.com/trends/boss-2.md) - [Luggage-Honoring Fashion Collections](https://www.trendhunter.com/trends/louis-vuitton-flight-mode-collection.md) - [Silky Camouflage-Design Capsules](https://www.trendhunter.com/trends/lisous-empire-collection.md) - [Luxury Hotel Fashion Capsules](https://www.trendhunter.com/trends/the-ritzcarlton-and-late-checkout.md)