# Interactive Illustrative Refreshment Pop-Ups The Volvic A Touch of Colour Pop-Up is in London By Michael Hemsworth | Published 2023-08-03 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/a-touch-of-colour-popup References: [talkingretail](https://www.talkingretail.com/products-news/soft-drinks/volvic-touch-of-fruit-sugar-free-launches-sip-and-sketch-pop-up-in-london-03-08-2023/) & [volvic](https://www.volvic.co.uk/)  The Volvic Touch of Fruit Sugar Free A Touch of Colour pop-up is being launched in London as an [interactive experience for families](https://www.trendhunter.com/trends/laneige-bounce-around) to partake in this coming weekend. The pop-up consists of a large structure covered with illustrations that need to be colored in by visitors to have them lend their artistic capabilities to the collaborative art experience. The pop-up will be located along the South Bank at Queen's Stone where families with children aged three and up can take a visit on Saturday, August 5 and Sunday, August 6, 2023 from 10:30am to 6pm both days. The Volvic Touch of Fruit Sugar Free A Touch of Colour pop-up will also see visitors able to enjoy a complimentary serving of the brand's signature water refreshment to stay cool. ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 12% | Activity: 29% | Freshness: 17% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### Key Themes Behind This Trend - **Interactive Art Experiences:** The Volvic A Touch of Colour Pop-Up offers an interactive art experience, engaging visitors in a collaborative coloring activity. - **Family-friendly Pop-ups:** The Volvic A Touch of Colour Pop-Up welcomes families with children aged three and up, providing an engaging and enjoyable experience for all ages. - **Branded Refreshment Experiences:** The Volvic A Touch of Colour Pop-Up offers visitors a complimentary serving of the brand's signature water refreshment, enhancing the overall brand experience. ### Where This Applies - **Art and Entertainment:** The Volvic A Touch of Colour Pop-Up falls within the art and entertainment industry, providing an immersive art experience for visitors. - **Event Planning and Management:** The Volvic A Touch of Colour Pop-Up requires a well-executed event plan and management to ensure a successful and memorable experience for attendees. - **Beverage and Water Industry:** The Volvic A Touch of Colour Pop-Up highlights the branding and consumer engagement opportunities within the beverage and water industry. ## Related on Trend Hunter - [Summer Sunset Pop-Ups](https://www.trendhunter.com/trends/sundown-spots.md) - [Sparkling Water Art Exhibits](https://www.trendhunter.com/trends/sara-shakeel.md) - [Colorful Sampling Windows](https://www.trendhunter.com/trends/pink-refresh-window.md) - [Co-Branded Drink Activations](https://www.trendhunter.com/trends/frozen-fruit-waters-mobile.md) - [Fruity Effervescent Refreshments](https://www.trendhunter.com/trends/volvic-touch-of-fruit-sparkling.md) - [Fruity Gum Installations](https://www.trendhunter.com/trends/excel-refreshers-popup.md) - [Ice Cream Boardwalk Pop-Ups](https://www.trendhunter.com/trends/jo-malone-1.md) - [Aerated Candy Pop-Ups](https://www.trendhunter.com/trends/starburst-airs-market.md) - [Discerning Drinker Pop-Ups](https://www.trendhunter.com/trends/fentimans-pop-up.md)