# Community-Minded Fashion Businesses A-Thread Gives Back with Its 'Shop and Effect' Program By Rebecca Byers | Published 2012-06-27 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/a-thread References: [reserve.refinery29](http://reserve.refinery29.com/offer/452/a-thread) & [a-thread](http://a-thread.com/pages/shop-effect) A-Thread is a Los Angeles-based, socially conscious online womenswear retailer that gives back through its "shop and effect" program, which sees 5% of each purchase donated to one of its charitable partnerships. "Shop and effect" is also the A-Thread motto, believing that one can look good while also doing good. Upon checkout, customers can choose from Kiva, Thirst Relief International, LA Animal Services or [Children of the Night](https://www.trendhunter.com/trends/cocktails-for-a-cause), to which their 5% donation will be allocated. Launched in 2011, A-Thread sells a large variety of on-trend women's clothing and accessories, including bold statement necklaces, bright skinny jeans and light, flowing items perfect for layering in the unpredictable summer heat. **Contact Information** A-Thread [website](http://a-thread.com/) A-Thread on [Facebook](http://www.facebook.com/AThreadApparel) A-Thread on [Twitter](http://twitter.com/athreadapparel) A-Thread on [Tumblr](http://a-thread.tumblr.com/) A-Thread on [Pinterest](http://pinterest.com/pinathread/) ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 22% | Activity: 45% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Social Business](https://www.trendhunter.com/socialbusiness) ## Key Themes ### Why This Trend Is Growing - **Socially Conscious Retail:** Opportunity for fashion businesses to incorporate charitable partnerships and give back through their sales. - **On-trend Women's Clothing:** Unpredictable summer heat creates a need for light and layerable fashion items, offering opportunities for innovative designs and materials. - **Consumer Choice Donations:** Giving customers the option to choose which charity their donation goes to can enhance their shopping experience and promote engagement with social causes. ### Industries Being Reshaped - **Fashion Retail:** Fashion retailers can adopt a socially conscious approach by partnering with charitable organizations and donating a percentage of sales. - **Women's Clothing:** The demand for fashionable and versatile clothing options for the unpredictable summer weather opens up opportunities for innovative design solutions. - **E-commerce:** Online retailers can utilize consumer choice donations as a way to create a more personalized shopping experience and build customer loyalty. ## Related on Trend Hunter - [Branded Warm Clothing Donations](https://www.trendhunter.com/trends/heart-of-lifewear.md) - [Wildfire Relief Apparel Lines](https://www.trendhunter.com/trends/clare-v.md) - [Whimsical Ethically Made Apparel](https://www.trendhunter.com/trends/iclothing.md) - [Online Resale Startups](https://www.trendhunter.com/trends/online-resale-startup.md) - [Conscious Consumerism Apparel](https://www.trendhunter.com/trends/or-collective-and-h-project.md) - [Social Good eCommerce Directories](https://www.trendhunter.com/trends/socially-minded-companies.md) - [Brand-Led Disaster Relief Efforts](https://www.trendhunter.com/trends/disaster-relief-efforts.md) - [Ethical Luxury Shopping Platforms](https://www.trendhunter.com/trends/ethical-luxury-shopping-platform.md) - [Timeless Knit Apparel](https://www.trendhunter.com/trends/mudana-clothing.md)