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# Artful Nature-Inspired Whiskeys
Glenmorangie Releases the ‘A Tale of the Forest' Premium Whiskey

By Kanesa D | Published 2022-10-26 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/a-tale-of-the-forest
References: [bevnet](https://www.bevnet.com/spirits/2022/glenmorangie-releases-a-tale-of-the-forest-limited-edition-whisky) & [glenmorangie](https://www.glenmorangie.com/)

![Artful Nature-Inspired Whiskeys](https://cdn.trendhunterstatic.com/thumbs/491/a-tale-of-the-forest.jpeg)

[Glenmorangie’s](https://www.trendhunter.com/trends/glenmorangie-a-tale-of-winter) ‘A Tale of the Forest’ is a new [limited edition whiskey](https://www.trendhunter.com/trends/scotch-whisky) that uses barley kilned with woodland botanicals. This experimental whiskey is meant to evoke a sense of peace through the forest's sounds, scents, and sights. Drawing inspiration from her surroundings and her chats with Dr. Bill about Scotland, Thai illustrator Pomme Chan teamed up with Glenmorangie to bring the whisky's flavors to life through a stunning, [artful packaging design](https://www.trendhunter.com/trends/sophisticated-whisky-packaging). Pomme Chan traveled deep into her favorite forest in northern Thailand, and soon after, she created a fanciful forest of her own.

‘A Tale of the Forest’ boasts scents of pine needles, woodland moss, and junipers and tastes of eucalyptus, mint, bitter orange, and woodsmoke. The expression is available starting on Sep 22, 2022, featuring Pomme Chan’s delightful art.

Image Credit: Glenmorangie

## Trend Insights (Trend Hunter)

- Score: 2.6/10
- Popularity: 24% | Activity: 40% | Freshness: 13%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking)

## Key Themes

### What Makes This Trend Stand Out

- **Nature-inspired Spirits:** Capitalizing on the trend towards a more natural and holistic lifestyle by infusing spirits with botanicals and showcasing their origins.
- **Artistic Liquor Packaging:** Innovating on traditional liquor packaging by incorporating unique and eye-catching art designs that convey a sense of the product's origin and story.
- **Limited Edition Releases:** Creating a sense of exclusivity and urgency with limited edition spirit releases that cater to experimental tastes and high-end audiences.

### Sectors Adopting This

- **Alcohol:** Beverage companies can take inspiration from Glenmorangie's use of natural botanicals and unique packaging design to create their own line of nature-inspired spirits.
- **Art:** Artists can collaborate with beverage companies to create custom packaging for limited edition liquor releases that tell a story and elevate the drinking experience.
- **Hospitality:** Restaurants and bars can capitalize on the trend towards exclusive and experimental drink offerings by featuring limited edition releases and craft cocktails made with nature-inspired spirits.

## Related on Trend Hunter

- [Comforting Wintry Whiskys](https://www.trendhunter.com/trends/glenmorangie-a-tale-of-winter.md)
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