# Fashionable Case Studies A. Suavage 'This is Not a Suit' Project is Redefining Menswear By Vittoria Natarelli | Published 2010-05-24 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/a-suavage-this-is-not-a-suit References: [dazeddigital](http://www.dazeddigital.com/view/default.aspx?Category=19&ArticleID=7593&PageNum=1) & [thisisnotasuit.tumblr](http://thisisnotasuit.tumblr.com/) The A Suavage 'This is Not a Suit' project is one of passion. His successful attempt to [redefine the suit](https://www.trendhunter.com/trends/vollebak-neo-suit) has also supplied an inspiring set of images about life and style. Adrien Suavage, the designer behind A. Suavage, gave these subjects items from his [menswear line](https://www.trendhunter.com/trends/soft-touch-by-bugatchi). He told them to act how they would naturally act wearing a suit, or a piece of a suit. The result were these [fantastic images of men wearing suits](https://www.trendhunter.com/trends/mens-wearhouse) while skateboarding, on the beach and playing basketball. A Suavage 'This is Not a Suit' has succeeded in creating an alternate view of the suit, and it is a beautiful view. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 75% | Activity: 7% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Redefining Menswear:** The A Suavage 'This is Not a Suit' project is disrupting traditional ideas of what a suit should be. - **Lifestyle Fashion Photography:** The project showcases a new way to capture fashion in action which can expand to other industries. - **Merging Fashion with Subculture:** By combining menswear with subculture activities, fashion brands can reach new audiences and demographics. ### Sectors Adopting This - **Fashion and Apparel:** The A Suavage 'This is Not a Suit' project is an example of how fashion companies can think outside the box and create unique products that defy traditional expectations. - **Photography and Visual Media:** This innovative approach to fashion photography could inspire other visual media industries to also take a fresh perspective and create new opportunities. - **Sports and Lifestyle:** By merging sports and lifestyle with fashion, brands could create new products and experiences that appeal to a wider range of customers. ## Related on Trend Hunter - [Identity-Exploring Clothing](https://www.trendhunter.com/trends/shapes-we-take.md) - [Sophisticated Menswear Runway Shows](https://www.trendhunter.com/trends/gucci-men.md) - [Genderless Outerwear Designs](https://www.trendhunter.com/trends/sujitha-shivajothi.md) - [Evolutionary Menswear Fashion Shows](https://www.trendhunter.com/trends/ss-daley-1.md) - [Future-Facing Suit Designs](https://www.trendhunter.com/trends/vollebak-neo-suit.md) - [Refined Utility Tailoring](https://www.trendhunter.com/trends/apresse-2026.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Offbeat Fashion Campaigns](https://www.trendhunter.com/trends/asos-inspired-by.md)