# Fashionable McUniforms Princess Di's Designer to Create McDonald's Uniforms By Victoria Tremlin | Published 2008-02-01 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/a-royal-looking-mcdonalds-princess-dianas-designer-to-create-new-mcdonalds References: [catwalkqueen](http://www.catwalkqueen.tv/2008/01/psst_bruce_oldf.html) Bruce Oldfield, favored designer of Princess Diana, is best know for his beautiful gowns and formal wear. However, word on the fashion grape fine is that he is to turn his hands to fast food chain McDonald's. More accurately, the attire of it's staff, in order to glam up their work wear. The collaboration is part of the brands 2008 Marketing Campaign. I wonder if the staff will be serving our sprite in champagne flutes too. ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 25% | Activity: 41% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Fast Food Uniform Fashion:** Bruce Oldfield's collaboration with McDonald's to revamp their staff attire signals a growing trend towards fashionable fast food uniforms. - **Celebrity Designer Collabs with Fast Food Chains:** Collaborations between high-end fashion designers and fast food chains are creating disruptive innovation opportunities for both industries. - **Marketing Campaign Fashion Collaborations:** Fashion industry collaborations with large-scale marketing campaigns are becoming increasingly popular. ### Sectors Adopting This - **Fast Food Industry:** The fast food industry has an opportunity to differentiate themselves and attract customers by investing in fashionable uniforms and promoting designer collaborations. - **Fashion Industry:** The fashion industry can disrupt the traditional boundaries of high-end and low-end fashion, and capitalize on collaborations with disruptive industries such as fast food. - **Marketing Industry:** The marketing industry can take advantage of the intersection of fashion and food industries to create innovative campaigns that engage consumers and generate buzz. ## Related on Trend Hunter - [Fast Food-Collaborative Streetwear](https://www.trendhunter.com/trends/clot-and-mcdonalds.md) - [QSR Collaborative Streetwear](https://www.trendhunter.com/trends/mcdonaldland-clothing-line.md) - [QSR-Themed Mechandise Capsules](https://www.trendhunter.com/trends/graniph.md) - [Collaboration QSR Merch Collections](https://www.trendhunter.com/trends/mcdonalds-x-graniph.md) - [QSR-Backed Sleepwear Sets](https://www.trendhunter.com/trends/peter-alexander-1.md) - [Fast-Food Graphic Capsules](https://www.trendhunter.com/trends/mcdonalds-x-graniph-1.md) - [QSR-Themed Premium Jewelry](https://www.trendhunter.com/trends/litter-and-glamour-collection.md) - [Reimagined Fast Food Mascots](https://www.trendhunter.com/trends/hello-kitty-and-mcdonalds.md) - [Playful Adult-Oriented QSR Meals](https://www.trendhunter.com/trends/adult-happy-meals.md)