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# Real How-To For Fake World
SecondLife Business Book

By Alex Covert | Published 2007-10-27 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/a-real-how-to-book-for-a-fake-world-secondlife-business-book
References: [crave.cnet](http://crave.cnet.com/8301-1_105-9804068-1.html)

Congratulations to Daniel Terdiman of Crave on his first published book. That's not why I'm posting this though. The subject matter of Dan's book is the focal point, here. *The Entrepreneur's Guide to Second Life: Making Money in the Metaverse.* The book a guide to planning, building and maintaining a business in Second Life. Not sure what Second Life is? Visit [here](http://secondlife.com) and go back to your cave. Otherwise, get the book and prosper by selling fake cupcakes to fake customers.

## Trend Insights (Trend Hunter)

- Score: 1.2/10
- Popularity: 9% | Activity: 20% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Life](https://www.trendhunter.com/life)

## Key Themes

### Why This Trend Is Growing

- **Virtual Reality Commerce:** Exploring business opportunities in virtual reality world such as SecondLife to offer virtual products and services.
- **Digital Entrepreneurship:** Teaching people how to run a business in virtual worlds like SecondLife with the potential of earning real money.
- **Augmented Reality Marketing:** Utilizing augmented reality to market and sell products in virtual worlds.

### Industries Being Reshaped

- **E-commerce:** Introducing virtual reality technology to enhance user experience on e-commerce platforms.
- **Gaming & Entertainment:** Creating new business models around virtual reality games and entertainment platforms.
- **Marketing & Advertising:** Leveraging virtual reality technology to reach customers in novel and engaging ways, such as product placement in virtual worlds.

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