# Rocky Desert Editorials 'A Polytheism' by Philipp Jelenska Takes You to the Promised Land By Marissa Brassfield | Published 2010-07-12 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/a-polytheism-by-philipp-jelenska References: [behance.net](http://www.behance.net/gallery/a-polytheism/574656) & [cubaphotographer.at](http://www.cubaphotographer.at/) 'A Polytheism' by Philipp Jelenska is an editorial that takes us to a far-flung rocky desert locale to see a male model's introspection. By the title of this shoot, I'm inclined to compare the model's [various stages of undress](https://www.trendhunter.com/trends/paranoid-fw25) to the diverse attitudes held towards clothing in different polytheistic religions. Philipp Jelenska used color and black-and-white film for 'A Polytheism.' See more images of this poignant shoot above. **Implications** - Situating [fashion editorials](https://www.trendhunter.com/trends/alessandro-micheles) in a [rocky, desert location](https://www.trendhunter.com/trends/rudsak-ss25-collection) appeals to consumers who are caught up in their busy lives. Many individuals crave a sense of escape when purchasing products, as they are constantly bombarded with information and have a desire to break free from these constraints. Products that provide these escapist sensations are bound to do well in the contemporary market. ## Trend Insights (Trend Hunter) - Score: 0.6/10 - Popularity: 6% | Activity: 5% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Escapist Fashion:** Fashion brands can capitalize on the trend of situating editorials in rocky, desert locations to provide consumers with a sense of escape from their busy lives. - **Introspective Male Models:** Brands can explore the trend of showcasing male models in introspective shoots to cater to consumers who are interested in self-reflection and personal growth. - **Exploring Polytheistic Themes:** There is an opportunity to build fashion narratives around diverse attitudes towards clothing inspired by different polytheistic religions, appealing to consumers seeking unique and meaningful fashion experiences. ### Sectors Adopting This - **Fashion:** Fashion brands can leverage the trend of situating editorials in rocky, desert locations to create an escape-focused marketing strategy and design products that cater to consumers seeking escapism. - **Photography:** Photographers can embrace the trend of capturing introspective male models to offer unique visual narratives and attract clients who appreciate deep and thought-provoking imagery. - **Art and Culture:** Art and culture industries can explore the trend of exploring polytheistic themes in fashion editorials, presenting opportunities for collaborations and exhibitions that bridge fashion and spirituality. ## Related on Trend Hunter - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Identity-Exploring Clothing](https://www.trendhunter.com/trends/shapes-we-take.md) - [Joyous Spirit-Inspired Holiday Apparel](https://www.trendhunter.com/trends/opa-collection.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Desert-Inspired Fashion Collections](https://www.trendhunter.com/trends/rudsak-ss25-collection.md) - [Luxury Resort Apparel Collections](https://www.trendhunter.com/trends/auteurs-resort-2025-collection.md) - [Culturally Artful Textile Exhibitions](https://www.trendhunter.com/trends/devotion-exhibtion.md) - [Conceptual Memory-Themed Fashion](https://www.trendhunter.com/trends/paranoid-fw25.md) - [Politically-Inspired Runway Collections](https://www.trendhunter.com/trends/selkies-the-libertine-collection.md)