# Scent-Masking Fecal Drops The A.P.C. Aesop 'Post-Poo' Serum Eliminates Odor By Jordy E | Published 2012-04-15 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/a-p-c-aesop-post-poo References: [weheart](http://www.weheart.co.uk/2012/04/03/stuff-crush-5/) & [apcjournal.fr](http://www.apcjournal.fr/?cat=1) The [A.P.C.](https://www.trendhunter.com/trends/apc-selfcare) [Aesop](https://www.trendhunter.com/trends/asop-aurner) 'Post-Poo' serum is the first of its kind to invent a deliberate, at-home fecal odor concealer. The essential oils are supposed to be dropped into toilet bowls post bowel movement, and dependent on the user and scent, few to multiple drops may be applied. The French stylists at A.P.C. have been known to produce fashion, photography and even musical mixes, but excretion-focused goods could not have been predicted. The brand's merger with Aesop, however, has addressed a common, albeit embarrassing, issue. While a natural bodily function, many feel uncomfortable with the pungent human smell, especially when in foreign settings. The Post-Poo concoction is a welcomed response to this common problem, providing washrooms with [floral and citrus aromas](https://www.trendhunter.com/trends/zoflora-limitless-scents-rim-blocks). ## Trend Insights (Trend Hunter) - Score: 1.1/10 - Popularity: 5% | Activity: 21% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Life](https://www.trendhunter.com/life) ## Key Themes ### What Makes This Trend Stand Out - **At-home Odor Concealers:** The invention of deliberate, at-home odor concealers opens up opportunities for creating innovative products that address common, potentially embarrassing problems. - **Scent-infused Toilet Products:** The introduction of fragrance-infused products for toilets opens up possibilities for the development of new and improved bathroom experiences. - **Discreet Bathroom Solutions:** The emergence of discreet bathroom solutions that eliminate unpleasant odors provides a market for innovative products that cater to people's need for privacy and comfort. ### Sectors Adopting This - **Personal Care:** The personal care industry can capitalize on the development of odor-concealing products to meet the demand for more discreet and fresh bathroom experiences. - **Home Fragrance:** The home fragrance industry can explore the creation of scent-infused toilet products to enhance the ambiance and eliminate unpleasant odors in bathrooms. - **Hospitality:** The hospitality industry can benefit from discreet bathroom solutions to improve guest experiences and maintain a clean and fresh environment. ## Related on Trend Hunter - [Discreet Bathroom Deodorizers](https://www.trendhunter.com/trends/loo-drops.md) - [Two-in-One Toilet Pods](https://www.trendhunter.com/trends/potty-pods.md) - [Seasonally Spiced Bathroom Sprays](https://www.trendhunter.com/trends/poopourri-pumpkin-spice.md) - [Unisex Fashion Brand Cosmetics](https://www.trendhunter.com/trends/apc-selfcare.md) - [Uplifting Bathroom Sprays](https://www.trendhunter.com/trends/pourri-scent-of-the-year-collection.md) - [Tropical-Scented Dog Bags](https://www.trendhunter.com/trends/peach-lotus-scented-poop-bags.md) - [AI-Generated Futuristic Fragrances](https://www.trendhunter.com/trends/lafco.md) - [Toasted Dessert Bathroom Sprays](https://www.trendhunter.com/trends/poopourri-sugar-toasted-toots.md) - [Packable Backcountry Bathroom Kits](https://www.trendhunter.com/trends/bathroom-kit.md)