# Day Dreaming Photoshoots ‘A New Shade of Orange' in Dansk #23 is Casual Cool By Venessa Fisher | Published 2010-04-15 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/a-new-shade-of-orange References: [fashionising](http://www.fashionising.com/pictures/s--Amanda-Norgaard-and-Sylvester-Ulv-Dansk-23-5965-1.html) & [danskmagazine](http://www.danskmagazine.com/) Photographer Henrik Bulow gives us a little something different in his latest work for Dansk #23. The shoot entitled ‘A New Shade of Orange’ takes us on a journey of [dreamy and soft](https://www.trendhunter.com/trends/frankies-bikinis-keepsakes-collection), young and free while telling some sort of love story. Models Amanda Norgaard and Sylvester Ulv show off [simple looks](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit) including [denim jackets, trucker hats](https://www.trendhunter.com/trends/the-october-collection) and leather hobo bags. I personally enjoy this editorial because it gives me more to look at then just the actual fashions. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 77% | Activity: 19% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Dreamy Photoshoots:** Opportunity for fashion brands or publications to explore romantic and whimsical visuals in their marketing and branding. - **Youthful and Casual Fashion:** Chance for retailers or designers to cater to the demand for comfortable and effortless fashion. - **Storytelling Through Fashion:** Potential for fashion brands or magazines to use fashion editorials as a medium for storytelling and creating compelling imagery. ### Who This Affects Most - **Fashion:** Industry players can incorporate dreamy and casual aesthetics in their design, production, and marketing efforts. - **Photography:** Photographers can experiment with different visual styles, storytelling techniques, and model expressions in their editorial or commercial shoots. - **Publishing:** Magazines and other publications can incorporate dreamy, romantic visuals and compelling stories in their fashion editorials. ## Related on Trend Hunter - [Effortless Urban Campaigns](https://www.trendhunter.com/trends/knys-fall-2025.md) - [Stylish Fashion Campaigns](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Dreamy Apparel Collections](https://www.trendhunter.com/trends/frankies-bikinis-keepsakes-collection.md) - [Identity-Exploring Clothing](https://www.trendhunter.com/trends/shapes-we-take.md) - [90s Grunge-Inspired Fall Apparel](https://www.trendhunter.com/trends/the-october-collection.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Striking Outdoor Necessities](https://www.trendhunter.com/trends/samsoe-samsoe.md) - [Beach-Inspired Spring Fashion Capsules](https://www.trendhunter.com/trends/a-kind-of-guise-3.md)