# Versatile Private Label Brands 'A New Day' is a Women's Brand From Target By Joey Haar | Published 2017-09-08 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/a-new-day References: [refinery29](http://www.refinery29.com/2017/09/170896/target-new-clothing-lines-strategy-meaning) & [corporate.target](https://corporate.target.com/article/2017/07/new-brands-announcement) [Target](https://www.trendhunter.com/trends/nofrills-brand) has long been a convenient stop for affordable clothing options, and the Minnesota-based retailer is looking to expand its reach with a new slew of private label brands that includes 'A New Day.' The appropriately named brand features a [versatile collection of women's clothing](https://www.trendhunter.com/trends/demi-lovato-x-amazon) meant to satisfy the diverse needs of consumers' daily lives, from work to weekends to dinner dates. One of the big selling points of A New Day is the mix-and-match convenience of the pieces. The clothes aren't designed to be worn with specific pairings, which makes it a lot easier for consumers to express their own personal styles with the brand — even if many others end up wearing the clothes as well. A New Day follows Target's recent announcement of several private label brands for many different market segments. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 54% | Activity: 29% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### Key Themes Behind This Trend - **Mix-and-match Convenience:** The trend of mix-and-match convenience in clothing allows consumers to express their personal style and encourages individuality. - **Versatile Collection:** The trend of versatile collections in women's clothing offers consumers a range of options that can easily transition from work to weekends to dinner dates, meeting the diverse needs of their daily lives. - **Private Label Brands:** The trend of private label brands provides retailers like Target an opportunity to expand their reach and offer affordable, high-quality alternatives to traditional branded products. ### Where This Applies - **Fashion Retail:** In the fashion retail industry, the trend of mix-and-match convenience and versatile collections opens up opportunities for retailers to cater to diverse consumer preferences and capture a wider target audience. - **Apparel Manufacturing:** The apparel manufacturing industry can capitalize on the trend of private label brands by partnering with retailers to produce high-quality, unique clothing options that align with consumers' desire for individuality and affordability. - **E-commerce:** In the e-commerce industry, the trend of mix-and-match convenience and versatile collections presents an opportunity to enhance the online shopping experience by offering personalized style recommendations and curated outfits based on individual preferences. ## Related on Trend Hunter - [Minimal Affordable Sub-Labels](https://www.trendhunter.com/trends/nofrills-brand.md) - [Home-Focused Fashion Lines](https://www.trendhunter.com/trends/private-label-apparel.md) - [Revamped Private Label Ranges](https://www.trendhunter.com/trends/target-upup.md) - [Value-Minded Private Label Products](https://www.trendhunter.com/trends/target-dealworthy.md) - [Multi-Brand Apparel Lines](https://www.trendhunter.com/trends/champion-2.md) - [Elevated Private Food Ranges](https://www.trendhunter.com/trends/bettergoods.md) - [Whimsical Patterned Diverse Fashion](https://www.trendhunter.com/trends/kate-spade-and-target.md) - [Private Label Plant Ranges](https://www.trendhunter.com/trends/target-good-little-garden.md) - [Collaborative Retailer Capsules](https://www.trendhunter.com/trends/target-collection.md)