# Redefined Motherhood Campaigns Elvie's 'A Mother and More' Campaign Updates an Outdated Image By Laura McQuarrie | Published 2019-05-14 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/a-mother-and-more References: [businesswire](https://www.businesswire.com/news/home/20190509005095/en) & [elvie](http://www.elvie.com) For [Mother's Day](https://www.trendhunter.com/trends/amazon-boxes) this year, Elvie created the 'A Mother and More' campaign and portrait series that showcases the [dual identities of women and mothers](https://www.trendhunter.com/trends/you-are-amazing), all the while updating tired depictions of motherhood. The series shot by Brock Elbank focuses on a diverse group of 12 women and shows their professions, hobbies and backgrounds outside of being a mother. This includes a breast cancer survivor and mentor for the transgender population, an engineer taking on a male-dominated industry and other inspiring women. Elbank is recognized for his distinctive, thought-provoking photo series like #Project60 and others like #Freckles, #Vitiligo and #HowDoYouCMeNow, which champion the uniqueness and beauty of individuals and challenge stereotypes, much like the images from A Mother and More. ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 23% | Activity: 17% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) ## Key Themes ### Key Themes Behind This Trend - **Reimagined Motherhood:** Opportunity for disrupting traditional societal views of motherhood and empowering women to embrace their multifaceted identities - **Diverse Representation:** Opportunity for challenging stereotypes and promoting inclusivity in advertising and media, while embracing diversity and individuality - **Multifaceted Femininity:** Opportunity for promoting a multifaceted view of femininity that celebrates the diversity of women's experiences and identities ### Where This Applies - **Advertising:** Opportunity for marketers to create campaigns that celebrate diversity and multifaceted identities, challenge stereotypes and promote inclusivity - **Media:** Opportunity for media companies to feature diverse representations of motherhood and femininity that reflect the experiences and identities of their audiences - **Fashion:** Opportunity for fashion brands to embrace diversity in their marketing campaigns by showcasing women from all walks of life and promoting inclusive messaging ## Related on Trend Hunter - [Empowering Postpartum Campaigns](https://www.trendhunter.com/trends/onerealpressure.md) - [Aspirational Mother's Day Campaigns](https://www.trendhunter.com/trends/strong-like-mom.md) - [Stigma-Breaking Motherhood Billboards](https://www.trendhunter.com/trends/molly-baz1.md) - [Faceless Mother Campaigns](https://www.trendhunter.com/trends/invisible-mothers.md) - [Customer-Starring Billboards](https://www.trendhunter.com/trends/og-influencers.md) - [Emotional Mothers Day Ads](https://www.trendhunter.com/trends/apples-mothers-day.md) - [Empowering Woman-Inspired Campaigns](https://www.trendhunter.com/trends/how-lovely-to-be-a-woman.md) - [Redesigned Father's Day Cards](https://www.trendhunter.com/trends/fathers-day-redesign.md) - [Humorous Mother's Day Campaigns](https://www.trendhunter.com/trends/gift-glow-up-shop.md)