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# Spiked Shades
The A-Morir by Kerin Rose Sunglasses Collection is Badass

By Allison Love | Published 2010-07-11 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/a-morir-by-kerin-rose
References: [cocoperez](http://cocoperez.com/2010-07-08-glasses-get-chained-and-studded) & [a-morir](http://www.a-morir.com/)

The A-Morir by Kerin Rose sunglasses collection is seriously badass. The line features [studded aviators](https://www.trendhunter.com/trends/gentle-monster-7), [lace-encrusted shades](https://www.trendhunter.com/trends/specsavers-eyewear) and even include deathly spiked sunglasses.

Essentially, the A-Morir by Kerin Rose line is for the fashion risk-takers who are willing to look a bit frightening to garner some fashion nods. I particularly like the sunglasses that feature an upside down cross in the middle, it gives the shades that extra bit of boundary-pushing (as if the studded lenses weren't enough).

## Trend Insights (Trend Hunter)

- Score: 4.5/10
- Popularity: 63% | Activity: 64% | Freshness: 8%
- Audience gender: 30% men, 70% women
- Primary generations: Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### What's Driving This Trend

- **Edgy Eyewear:** Designing unique and unconventional eyewear with an element of danger can create a sense of exclusivity and a unique selling proposition for niche markets
- **Embroidered Accessories:** There is an opportunity to reinvent classic accessories with a mix of traditional and unconventional embroidery techniques
- **Studded Apparel:** The trend of adding studs on clothing is not limited to just leather jackets, there is an opportunity to apply this punk-inspired style to any apparel item

### Who This Affects Most

- **Fashion:** By pushing boundaries and offering unique accessories and clothing, fashion businesses can differentiate themselves in a crowded marketplace
- **Streetwear:** Tapping into the edgy and unconventional aesthetic of streetwear, businesses can attract a loyal customer base that values personal expression and individuality
- **Bridal:** Introducing unconventional elements like studding and embroidery to wedding accessories and dresses can offer a fresh take on traditional bridal fashion

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