# Charitable Healthy Meal Initiatives Once Upon a Farm Launched its A Million Meals Initiative By Elena Rahman | Published 2021-09-18 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/a-million-meals-initiative References: [onceuponafarmorganics](https://onceuponafarmorganics.com/products/farmer-jens-pumpkin-oatmeal-cookie-3) & [savethechildren.org](https://www.savethechildren.org/) The A Million [Meals Initiative](https://www.trendhunter.com/trends/meals-on-wheels-america) is [Once Upon a Farm's](https://www.trendhunter.com/trends/once-upon-a-farm-products) newest launch in partnership with [Save the Children](https://www.trendhunter.com/trends/mars-incorporated). The goal is to provide one million nutritious meals to kids in need by the year 2024. Once Upon a Farm is a leading plant-based kid nutrition company. The initiative is paired with the brand's second limited-edition give-back blend - Farmer Jen's Pumpkin Oatmeal Cookie. The cookies are now available for purchase online. With every Farmer Jen pouch purchased, the company donates $0.25 to Save the Children. The new blend is part of a growing product line between the two companies. Once Upon a Farm expects to add a third charitable blend for the initiative next year. Image Credit: Once Upon a Farm ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 20% | Activity: 27% | Freshness: 10% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Gen Alpha, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Charity](https://www.trendhunter.com/charity) ## Key Themes ### Why This Trend Is Growing - **Charitable Healthy Meal Initiatives:** Creating Give-Back Programs that provide nutritional food is an opportunity for Food and Beverage Companies to make a difference and improve brand image and customer loyalty. - **Plant-based Kid Nutrition:** Innovative products and marketing strategies for Plant-Based Kid Nutrition can create a competitive edge and appeal to consumers looking for healthier options for their children. - **Limited-edition Give-back Blends:** Offering limited-edition products with a give-back component is an effective way for businesses to increase sales and boost their Corporate Social Responsibility initiatives. ### Industries Being Reshaped - **Food and Beverage:** Implementing Give-Back Programs that focus on healthier food options for vulnerable populations is an opportunity for the Food and Beverage industry to support public health and improve their reputation. - **Nonprofit:** Collaborating with companies on Give-Back Programs can help Nonprofit organizations improve their outreach efforts as well as increase funding for their causes. - **Marketing and Advertising:** Innovative marketing and advertising strategies for limited-edition products can enable marketing firms to improve brand visibility and capture target audiences. ## Related on Trend Hunter - [Meal Donation Food Products](https://www.trendhunter.com/trends/fight-hunger-serve-hope-initiative.md) - [Nourishing School Meal Programs](https://www.trendhunter.com/trends/nourish-to-flourish.md) - [Nutritious Toddler Snack Ranges](https://www.trendhunter.com/trends/once-upon-a-farm-products.md) - [Plant-Rich Pasta Meals](https://www.trendhunter.com/trends/organic-pasta-meals.md) - [Nutrient-Dense Baby Food Pouches](https://www.trendhunter.com/trends/once-upon-a-farm-advanced-nutrition.md) - [Mission-Driven Craft Cocktail Initiatives](https://www.trendhunter.com/trends/mission-craft-cocktails.md) - [Free-From Toddler Snacks](https://www.trendhunter.com/trends/organic-kids-snacks.md) - [Children's Food-Insecurity Campaigns](https://www.trendhunter.com/trends/never-miss-a-lunch.md) - [Kindness-Promoting Marketing Campaigns](https://www.trendhunter.com/trends/1-million-acts-of-kindness.md)