# Authentic Food Games Chipotle's 'A Love Story' Challenges Players to Avoid Additives By Laura McQuarrie | Published 2016-10-12 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/a-love-story References: [alovestorygame](https://www.alovestorygame.com/) & [youtu.be](https://youtu.be/nKleQ1MXMCs) 'A Love Story' is the name of a game by [Chipotle](https://www.trendhunter.com/trends/burrito-vault-game) that gives players the chance to earn a [buy-one-get-one entrée](https://www.trendhunter.com/trends/chipotle-back-home-bogo) just for playing. The game takes the form of a [classic card-matching game](https://www.trendhunter.com/trends/chop-drop-chili) where players are challenged to pair wholesome ingredients like tomatoes and avocados, all the while avoiding added colors and flavors, which activate short penalties. As a whole, the game supports Chipotle's philosophy on using real ingredients in the meals that it puts together for consumers. Chipotle's A Love Story matching game is supported by a short film that tells the tale of Evie and Ivan, who "abandon both their integrity and real food roots in a battle to be the best." ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 68% | Activity: 88% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Games](https://www.trendhunter.com/games) ## Key Themes ### Why This Trend Is Growing - **Real Ingredient Games:** Creating games around the use of real ingredients can challenge players to learn about and appreciate healthier food options. - **Branded Gamification:** Using games as a tool to engage with consumers and promote brand messaging can create a more interactive and memorable experience. - **Healthy Eating Education:** Gamifying education on healthy eating can help consumers make more informed choices for their diets and overall health. ### Industries Being Reshaped - **Food and Beverage:** Developing games that promote the use of healthier or more sustainable ingredients can help companies differentiate themselves and connect with health-conscious consumers. - **Marketing and Advertising:** Incorporating gamification into marketing campaigns can increase consumer engagement and drive conversions, particularly among younger audiences who are more likely to accept branded content. - **Education and Training:** Gamification can be an effective tool for teaching complex or dry topics, such as nutrition education, and making them more engaging and memorable for learners. ## Related on Trend Hunter - [Rewarding Online Burrito Games](https://www.trendhunter.com/trends/burrito-vault-game.md) - [Rewarding QSR Trivia Games](https://www.trendhunter.com/trends/chipotle-iq-trivia.md) - [Crypto-Themed Restaurant Games](https://www.trendhunter.com/trends/buy-the-dip.md) - [Fan-Favorite QSR Trivia Games](https://www.trendhunter.com/trends/chipotle-iq-2025.md) - [Video Game-Inspired QSR Promotions](https://www.trendhunter.com/trends/chipotle-7.md) - [Rewarding Guacamole Games](https://www.trendhunter.com/trends/guac-bowl-sweepstakes.md) - [Real-Food Entrée Giveaways](https://www.trendhunter.com/trends/the-chipotle-realest-30.md) - [Menu Discovery Challenges](https://www.trendhunter.com/trends/feel-good-foodie-challenge.md) - [Playful Food-Themed Games](https://www.trendhunter.com/trends/taco-vs-burrito.md)