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# Oversized Bras
‘A Long Story' Features Yoshikazu Yamagata's Finest Work

By Tisah Tucknott | Published 2009-08-19 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/a-long-story-features-yoshikazu-yamagata
References: [spoon-tamago](http://www.spoon-tamago.com/2009/03/30/big-bra/)

The oversized bra and panties in the gallery remind me of something out of the story of the old lady who lived in a (gigantic) shoe. Artists Yoshikazu Yamagata and Kentaro Tamai have teamed up to create a mix of fashion and fine art by producing this work called 'A Long Story.'

It seems as though the outrageously enormous undergarments in the gallery are meant for giants, which *would* call for a long story.

**Implications** - Businesses that devote their efforts to creating bold and unusual consumer experiences will certainly develop a favorable reputation. Businesses that offer daring or over-dramatized products will likely create a lasting impression in the minds of potential clients.

## Trend Insights (Trend Hunter)

- Score: 5.1/10
- Popularity: 59% | Activity: 85% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design)

## Key Themes

### What Makes This Trend Stand Out

- **Unconventional Fashion:** Opportunities for disruptive innovation in creating daring and over-dramatized fashion products
- **Giant-sized Products:** Opportunities for disruptive innovation in creating oversized products to offer unique consumer experiences
- **Fine Art and Fashion Fusion:** Opportunities for disruptive innovation in blending fashion and fine art to create unique pieces

### Sectors Adopting This

- **Fashion Industry:** Fashion designers can leverage unconventional ideas to create daring and over-dramatized products
- **Art Industry:** Artists can integrate fashion elements into their artwork to create new and unique pieces
- **Retail Industry:** Retail companies can offer giant-sized products to create unique and memorable consumer experiences

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