# Downtown Weirdo Shoots ‘A Little Sugar In My Bowl' by Aaron Bondaroff and Terence Koh By Rose Nazarali | Published 2009-07-22 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/a-little-sugar-in-my-bowl-by-aaron-bondaroff-and-terence-koh References: [hypebeast](http://hypebeast.com/2009/07/a-little-sugar-in-my-bowl-book-by-terence-koh-aaron-bondaroff/) & [blog.honeyee](http://blog.honeyee.com/aaron/archives/2009/07/22/tka-little-suga.html) 'A Little Sugar In My Bowl' is a [compilation book](https://www.trendhunter.com/trends/marchesi-1824) by Aaron Bondaroff and Terence Koh that is filled with unusual black and white images that portray the “weirdos and characters that make up the downtown scene,” says Bondaroff. Drunken cap rides, lounging on the bed, and even a gold chain-clad pimp are included in 'A Little Sugar In My Bowl,' making for an [unusual gathering of people](https://www.trendhunter.com/trends/bizarre-bookshelf) for this small book project. **Implications** - In today's society, businesses face the challenge of very short attention spans of consumers. A simple and effective way to cope with this issue is by offering clients products and concepts of which they are the [least expecting](https://www.trendhunter.com/trends/liquid-death-misfortune-cookies). In doing so, they will likely stand out in the minds of consumers. ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 38% | Activity: 10% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### Key Themes Behind This Trend - **Unconventional Imagery:** Opportunity for disruptively innovative product and marketing ideas that incorporate unconventional imagery to attract and retain consumer attention. - **Downtown Scene:** Opportunity for disruptively innovative products and services that cater to the unique tastes and interests of the downtown scene depicted in 'A Little Sugar In My Bowl.' - **Weirdo Aesthetic:** Opportunity for disruptively innovative design and branding strategies that embrace a 'weirdo' aesthetic to appeal to younger audiences with unconventional tastes. ### Where This Applies - **Fashion:** Opportunity for disruptively innovative fashion lines that draw inspiration from the unconventional imagery and downtown scene depicted in 'A Little Sugar In My Bowl.' - **Art:** Opportunity for disruptively innovative art exhibits and galleries that showcase works featuring the 'weirdos and characters' of the downtown scene. - **Media:** Opportunity for disruptively innovative media (e.g. advertising, social media campaigns) that incorporate the 'weirdo' aesthetic to capture the attention of jaded consumers. ## Related on Trend Hunter - [Hipster Era Photography Books](https://www.trendhunter.com/trends/the-cobrasnake-y2ks-archive.md) - [Skateboard-Themed Photography Books](https://www.trendhunter.com/trends/rabbit-hole-1.md) - [Limited-Edition Collector's Boxsets](https://www.trendhunter.com/trends/collectors-boxset.md) - [Personal Nostalgic Photo Books](https://www.trendhunter.com/trends/holy-ohio.md) - [Jewelry-Centric Coffee-Table Books](https://www.trendhunter.com/trends/solange-azagurypartridge.md) - [British Youth-Culture Photography Books](https://www.trendhunter.com/trends/home-and-away.md) - [Peculiar Bottomless Bowls](https://www.trendhunter.com/trends/troye-sivan.md) - [Film-Themed Cookbooks](https://www.trendhunter.com/trends/scrounging-cookbook.md) - [Collaborative Vinegar Dressings](https://www.trendhunter.com/trends/vinegar-dressing.md)