# Daring Denim Photography 'A Little Blue' in BlackBook Magazine Makes Shirts Optional By Vittoria Natarelli | Published 2010-07-31 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/a-little-blue-in-black-book-magazine References: [studdedhearts.blogspot](http://studdedhearts.blogspot.com/2010/07/alittleblue.html) & [blackbookmag](http://www.blackbookmag.com/) 'A Little Blue' in BlackBook Magazine is daring, thanks to its barely-there concept of shirts. The concentration is centered on the denim and the stunning body of the model. The spread features denim from [Levi's](https://www.trendhunter.com/trends/bold-denim-collections-levis-and-adsb-andersson-bell-join-forces-to-reimagi), Radcliffe and Joe's Jeans, with shirts from [D&G](https://www.trendhunter.com/trends/skims-1) and [American Apparel](https://www.trendhunter.com/trends/off-the-cuff). Definitely a spread that fits all budgets, 'A Little Blue' in BlackBook Magazine will have you wearing denim too. See images of the shoot above. **Implications** - Shirtless denim ads are certainly the hottest trend in jean advertising as they focus on the product and use sexually-charged imagery to attract viewers and generate buzz. The ads scream, "Forget the rest of the outfit, the sex appeal is in the jeans!" Nothing beats the way a good pair of jeans makes you feel, and these confidence inspiring ads are a great reminder of that. ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 48% | Activity: 39% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Shirtless Denim Ads:** The growing trend of shirtless denim ads as a way to focus on the product and generate buzz, using sexually-charged imagery. - **Body-centric Photography:** Photography concepts that center around the human body and its features, emphasizing the product. - **Budget-friendly Fashion:** A trend towards fashion that fits all budgets without compromising on style and quality ### Industries Being Reshaped - **Fashion:** The fashion industry can benefit from these trends by creating budget-friendly clothing items with a focus on the product and the use of body-centric photography in advertising. - **Photography:** The photography industry can leverage the trend of body-centric photography and creatively use it in product advertising. - **Marketing and Advertising:** The marketing and advertising industry can incorporate these trends into their campaigns to make them more exciting and engaging for the audience. ## Related on Trend Hunter - [Cinematic Denim Campaigns](https://www.trendhunter.com/trends/shaboozey-and-matty-matheson.md) - [Bold Denim Collections](https://www.trendhunter.com/trends/bold-denim-collections-levis-and-adsb-andersson-bell-join-forces-to-reimagi.md) - [Fall Denim Style Launches](https://www.trendhunter.com/trends/fall-denim-styles.md) - [Brand Refresh Preview Events](https://www.trendhunter.com/trends/cheap-monday-event.md) - [Sculpted Denim Capsules](https://www.trendhunter.com/trends/anatomic-denim.md) - [Naughty Holiday Campaigns](https://www.trendhunter.com/trends/diesels-xxxmas.md) - [Print-Focused Swim Lines](https://www.trendhunter.com/trends/fioretta.md) - [K-Pop Star Denim Campaigns](https://www.trendhunter.com/trends/90sinspired-denim-campaign.md) - [Inclusive Denim Campaigns](https://www.trendhunter.com/trends/torrid-jeans-for-life.md)