# Beer-Branded Adventure Films 805 Beer Celebrates the Outdoors with A Letter to Aptos Short Film By Elena Rahman | Published 2022-03-07 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/a-letter-to-aptos References: [805beer](https://www.805beer.com/)  A Letter to Aptos is a short film branded by [805 Beer](https://www.trendhunter.com/trends/podcast-series) to showcase the Northern Coast of California's unique culture and lifestyle rooted in the natural landscape of the area. The short film features Ryan R-Dog Howard, a pro-mountain biker part of California Coast's renowned community of mountain bikers. Howard tells viewers his lives story growing up in Aptos, a small beach town in California, where he first took up mountain biking. Similar to Howard's story, 805 Beer has its origins in California's unique cultural landscape, brewed by [Firestone Walker Brewing Company](https://www.trendhunter.com/trends/this-is-805-beer) in Paso Robles, California. Fans can view the short film on 805 Beer's website as well as through the brand's [YouTube](https://www.trendhunter.com/trends/all-day-ipa) channel. Image Credit: 805 Beer ## Trend Insights (Trend Hunter) - Score: 0.7/10 - Popularity: 1% | Activity: 9% | Freshness: 11% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Commercials](https://www.trendhunter.com/commercials) ## Key Themes ### Key Themes Behind This Trend - **Branded Adventure Films:** Companies can partner with adventure enthusiasts to produce branded films that showcase unique cultures and lifestyles rooted in natural landscapes. - **Local Culture Branding:** Brands can leverage their origin stories and local cultural landscapes to create unique experiences and content for consumers. - **Lifestyle Branding:** Brands can focus on promoting a particular lifestyle that aligns with their brand values and messaging to engage consumers. ### Where This Applies - **Food and Beverage:** Beverage companies can create branded content to promote their product while highlighting the unique cultural features of the areas where they are produced. - **Outdoor Retail:** Outdoor retailers can feature sponsored athletes and create branded films that showcase local landscapes and the adventure lifestyle, while featuring their products. - **Tourism:** Tourism companies can produce branded content promoting the lifestyle and unique cultural features of the destinations they offer, while partnering with local enthusiasts and athletes to showcase the area's natural landscapes. ## Related on Trend Hunter - [Authenticity-Emphasizing Beer Campaigns](https://www.trendhunter.com/trends/this-is-805-beer.md) - [Surfing-Centric Podcast Series](https://www.trendhunter.com/trends/podcast-series.md) - [Origin Story Ads](https://www.trendhunter.com/trends/find-your-own-way.md) - [Branded Craft Beer Partnerships](https://www.trendhunter.com/trends/805-beer.md) - [Refreshing Non-Alcoholic Beers](https://www.trendhunter.com/trends/refreshing-nonalcoholic-beer.md) - [Beer-Focused Short Documentaries](https://www.trendhunter.com/trends/bruz-beers1.md) - [Cross-Continental Beer Brewing Documentaries](https://www.trendhunter.com/trends/beer-is-art-campaign.md) - [Californian Brewery Branding](https://www.trendhunter.com/trends/figueroa-mountain.md) - [Playful Monster-Inspired Beer Labels](https://www.trendhunter.com/trends/wind-and-waves.md)