# Leafy Lighthearted Branding A La Eco Packaging Exudes a Love of the Earth with Lush Heart Shapes By Amelia Roblin | Published 2012-01-25 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/a-la-eco-packaging References: [thedieline](http://www.thedieline.com/blog/2012/1/24/a-la-eco.html) & [kollor](http://www.kollor.com/en/projekt/) The products on the market that flaunt their pride in [environmentally-friendly manufacturing](https://www.trendhunter.com/trends/elopak-paperboard) can often assume an increased potential to obtain loving and loyal customers. The respect that the contents of A La Eco packaging shows to the planet invites the affectionate attention of consumers through an endearing identity scheme. Kollor has done what many brand image designers do with [sustainable goods](https://www.trendhunter.com/trends/ecopeacos-bath-bundle), which is to choose motifs and colors that are noticeably derived from nature. A gamut of green hues exudes the succulence and suggestion of tree foliage and has been shaped into leaf-like shapes that more closely resemble hearts. A La Eco packaging embodies an [organic softness and sensitivity](https://www.trendhunter.com/trends/koala-ecos), yet it's appearance remains appealing to a broad range of gender and age demographics. This is key since cotton products have an extensive consumer base -- hopefully all interested in the welfare of the Earth. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 41% | Activity: 75% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What Makes This Trend Stand Out - **Eco-friendly Packaging:** The increased demand for environmentally-friendly products creates opportunities for brands to develop visually appealing packaging designs that showcase their commitment to sustainability. - **Nature-inspired Branding:** Designing brand identities that incorporate natural motifs and colors can attract consumers who value eco-consciousness and want to feel a connection to the environment. - **Gender-neutral Packaging:** Creating packaging designs that appeal to a diverse range of gender and age demographics can help brands reach a wider consumer base and increase their market share. ### Sectors Adopting This - **Fashion and Apparel:** Brands in the fashion and apparel industry can leverage eco-friendly packaging and nature-inspired branding to appeal to environmentally-conscious consumers. - **Beauty and Personal Care:** The beauty and personal care industry can capitalize on the trend of eco-friendly packaging to enhance the perceived value of their products and attract environmentally-conscious consumers. - **Food and Beverage:** Companies in the food and beverage industry can differentiate themselves by using eco-friendly packaging and nature-inspired branding, appealing to eco-conscious consumers looking for sustainable options. ## Related on Trend Hunter - [Earth-Inspired Special-Edition Tofu Packaging](https://www.trendhunter.com/trends/tofu-packaging.md) - [Canine-Friendly Branding Projects](https://www.trendhunter.com/trends/caninefriendly-branding.md) - [Vibrant Organic Product Branding](https://www.trendhunter.com/trends/fruit-bliss.md) - [Vibrantly Re-Designed Tea Packaging](https://www.trendhunter.com/trends/chay-tea.md) - [Food Packaging Refreshes](https://www.trendhunter.com/trends/higgidy-1.md) - [Inclusive Skincare Branding](https://www.trendhunter.com/trends/featforskin.md) - [Ergonomic Eco-Friendly Drink Packaging](https://www.trendhunter.com/trends/tetra-prisma-aseptic-300-edge.md) - [Plant-Inspired Coffee Packaging](https://www.trendhunter.com/trends/lor-coffee-packaging.md) - [Contemporary Tea Packaging](https://www.trendhunter.com/trends/chaiboy.md)