# Elegant Bearded Editorials The A Kind Of Guise Fall/Winter 2012 Lookbook is Classy By Cody Turner | Published 2012-09-06 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/a-kind-of-guise-fallwinter-2012-lookbook References: [highsnobiety](http://www.highsnobiety.com/2012/09/04/a-kind-of-guise-fallwinter-2012-lookbook/) & [akindofguise](http://akindofguise.com/aw-02-2012/) You don’t need to have a full-grown beard to appreciate the new A Kind Of Guise Fall/Winter 2012 Lookbook, but it helps. This collection on men’s autumn apparel features a great mix of style. It can be said that thick, warm pea-coats and using [multi-layered clothing](https://www.trendhunter.com/trends/andwander-fw25) is going to be the norm for the reminder of 2012. A Kind Of Guise started off as a project for school in 2009 and has since turned into a very successful label. The Fall/Winter collection consist of a number of [thick patterned sports coats](https://www.trendhunter.com/trends/louis-vuitton-fall-2026), puff jackets, sweaters, bags and beanies, dress shirts and a great selection of other stylized coats. Interestingly, A Kind Of Guise chose to use models flaunting fully grown beards, which in my opinion gives the look book a very authentic “outdoorsman” feel to it. ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 76% | Activity: 81% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Full-grown Beards:** The use of models with full-grown beards in the A Kind Of Guise Fall/Winter 2012 Lookbook may spark a trend in men's grooming products and services. - **Thick, Warm Pea-coats:** The popularity of thick, warm pea-coats in the A Kind Of Guise Fall/Winter 2012 Lookbook may inspire a trend in the outerwear and winter fashion industry. - **Patterned Sports Coats:** The use of patterned sports coats in the A Kind Of Guise Fall/Winter 2012 Lookbook may signal a trend towards bolder, more daring patterns in men's formal wear. ### Where This Applies - **Men's Grooming Products:** The use of models with full-grown beards in the A Kind Of Guise Fall/Winter 2012 Lookbook may spur innovation in men's grooming products. - **Outerwear and Winter Fashion:** The popularity of thick, warm pea-coats in the A Kind Of Guise Fall/Winter 2012 Lookbook may present an opportunity for innovation in the outerwear and winter fashion industry. - **Men's Formal Wear:** The use of patterned sports coats in the A Kind Of Guise Fall/Winter 2012 Lookbook may create opportunities for innovation in the men's formal wear industry. ## Related on Trend Hunter - [Seaside-Influenced Fall Menswear](https://www.trendhunter.com/trends/fort-2.md) - [Experimental Fall Wardrobe](https://www.trendhunter.com/trends/khaotique-noir.md) - [Seasonal Fashion Collections](https://www.trendhunter.com/trends/siegelman-stable-1.md) - [Beach-Inspired Spring Fashion Capsules](https://www.trendhunter.com/trends/a-kind-of-guise-3.md) - [Heritage-Inspired Bold Workwear](https://www.trendhunter.com/trends/beams-plus-fw25.md) - [Minimal Tailored Fall Fashion](https://www.trendhunter.com/trends/galilee-by-sea.md) - [Scrapbook-Inspired Fall Fashion](https://www.trendhunter.com/trends/creative-class-uniform.md) - [Timeless Winter Outwear](https://www.trendhunter.com/trends/fall-and-winter-line.md) - [Parisian Sophisticated Fall Fashion](https://www.trendhunter.com/trends/nn07.md)