# Eco-Friendly Sporty Collaborations PUMA and The Hundreds Join Forces on a Hopeful Future Capsule By Amy Duong | Published 2020-08-20 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/a-hopeful-future References: [hypebeast](https://hypebeast.com/2020/8/the-hundreds-puma-a-hopeful-future-collection-lookbook-release-information-conscious) & [eu.puma](https://eu.puma.com/uk/en/home) The Hundred and PUMA work in collaboration to spotlight sustainable construction with the new collection entitled a Hopeful Future. The capsule puts an emphasis on the sustainable initiative as the two look for ways to work towards a better future for the environment and utilize materials such as recycled rubber, polyester, chrome-free leather, and organic cotton as well. The capsule is made up of [two sneaker silhouettes](https://www.trendhunter.com/trends/avanti-ls) including the [PUMA Clyde](https://www.trendhunter.com/trends/aries-and-puma) in a black and white tonal option. This is detailed with some branding accents that nod to [The Hundreds](https://www.trendhunter.com/trends/the-hundreds-and-tetris) as well and can be found on the insole and the tongue. The second sneaker is more colorful and comes from the sportswear label's RS-line. Image Credit: The Hundreds, PUMA ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 55% | Activity: 29% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Key Themes Behind This Trend - **Sustainable Construction:** Opportunity for disruptive innovation in creating eco-friendly buildings and infrastructure. - **Recycled Materials:** Opportunity for disruptive innovation in developing new products and processes that utilize recycled materials. - **Environmental Consciousness:** Opportunity for disruptive innovation in raising awareness and promoting sustainable practices among consumers. ### Where This Applies - **Sportswear:** Opportunity for disruptive innovation in designing and manufacturing sustainable sportswear products. - **Footwear:** Opportunity for disruptive innovation in creating eco-friendly and stylish footwear options. - **Fashion:** Opportunity for disruptive innovation in integrating sustainability practices into the fashion industry. ## Related on Trend Hunter - [Collaborative Bold Sneaker Models](https://www.trendhunter.com/trends/puma-and-salehe.md) - [Collaborative Running Collections](https://www.trendhunter.com/trends/running-collections.md) - [Fashion-Forward Hybrid Sneakers](https://www.trendhunter.com/trends/coperni-x-puma.md) - [Fitness Instructor-Inspired Sports Capsules](https://www.trendhunter.com/trends/effortlessly-cool.md) - [Collaborative Olympian Activewear Ranges](https://www.trendhunter.com/trends/puma-x-247-collection.md) - [Collaborative Sleek Tonal Sneakers](https://www.trendhunter.com/trends/puma-speedcat.md) - [Athletic Boundary-Blurring Collabs](https://www.trendhunter.com/trends/the-reigning-champ-x-puma-golf.md) - [Holographic Game-Inspired Apparel](https://www.trendhunter.com/trends/puma-5.md) - [Venice Beach-Inspired Footwear Designs](https://www.trendhunter.com/trends/venice-beachinspired-f.md)