# Concentrated Retinol Serums Sunday Riley's A+ High Dose Retinoid Serum Has a 6.5% "Power Blend" By Laura McQuarrie | Published 2018-12-31 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/a-high-dose-retinoid-serum References: [allure](https://www.allure.com/gallery/best-new-skin-launches-january-2019) & [sundayriley](https://sundayriley.com/products/early-access) Fans of Sunday Riley and its high-performance skincare may be familiar with products like the brand's [Luna Sleeping Night Oil](https://www.trendhunter.com/trends/sensitive-retinol-oil), which contains retinol, but the brand is now launching its first [concentrated retinol treatment](https://www.trendhunter.com/trends/retinal-serums) in the form of the Sunday Riley A+ High-Dose Retinoid Serum. This new product is touted as an "advanced-strength retinoid serum," as it contains a 6.5% retinol "power blend" that helps to address everything from fine lines and texture to congested pores over time. Other than the popular Vitamin A derivative for anti-aging, some of the key ingredients that can be found in the concentrated serum treatment include Hawaiian white honey, cactus extract, ginger and blue-green algae. Retinol is now prominently featured in a [wide range of skincare products](https://www.trendhunter.com/trends/clinical-pro-retinaldehyde) that emphasize ease of use. At the same time, consumers are looking to get the most value from the ingredient in a way that's powerful and still safe. ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 47% | Activity: 96% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Concentrated Retinol Serums:** There is a growing trend of skincare products featuring highly concentrated retinol that offer powerful anti-aging benefits. - **Advanced-strength Retinoid Serums:** Consumers are seeking retinol serums with higher potency to effectively address various skin concerns like fine lines, texture, and congested pores. - **Ingredient-driven Skincare:** Skincare products are now highlighting specific ingredients, like retinol, and their unique benefits to meet consumer demand for targeted solutions. ### Sectors Adopting This - **Skincare Industry:** The skincare industry can capitalize on the demand for concentrated retinol serums by developing innovative products with higher retinol percentages and additional beneficial ingredients. - **Beauty and Cosmetics Industry:** Beauty and cosmetics companies can explore the use of advanced-strength retinoid serums in their product lines to provide consumers with potent anti-aging solutions. - **Natural and Organic Skincare Industry:** The natural and organic skincare industry can incorporate retinol and other natural ingredients to create ingredient-driven serums that cater to consumers seeking safe and effective products. ## Related on Trend Hunter - [Smart Retinoid Serums](https://www.trendhunter.com/trends/smart-retinoid-serum.md) - [Fast-Acting Retinol Serums](https://www.trendhunter.com/trends/double-rewind-retinol-serum.md) - [Encapsulated Anti-Aging Serums](https://www.trendhunter.com/trends/beginner-retinol.md) - [Skin-Friendly Retinal Serums](https://www.trendhunter.com/trends/age-defy-retinal-booster-serum.md) - [Highly Concentrated Anti-Aging Formulas](https://www.trendhunter.com/trends/blair-skincare.md) - [Encapsulated Retinal Serums](https://www.trendhunter.com/trends/very-amazing-retinal.md) - [Retinol-Powered Smoothing Serums](https://www.trendhunter.com/trends/smoothing-serums.md) - [Gentle Skin-Enhancing Serums](https://www.trendhunter.com/trends/beauty-pies-youthbomb.md) - [Advanced Age Support Serums](https://www.trendhunter.com/trends/retinal-02-emulsion.md)