# After-Party Fashion Ads 'A Harvey Nichols Christmas 2011' Offers an Escape from the Walk of Shame By Matt Ho | Published 2011-12-08 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/a-harvey-nichols-christmas-2011 References: [racked](http://racked.com/archives/2011/12/06/harvey-nichols-ad-says-you-should-reclaim-your-walk-of-shame.php) & [youtube](http://www.youtube.com/watch?feature=player_embedded&v=kwxTf7NGVXg) With so many brands getting ready to show off what they've got for the [holiday season](https://www.trendhunter.com/trends/holiday-your-way), the 'A Harvey Nichols Christmas 2011' commercial makes a point in a clever, [hilarious manner](https://www.trendhunter.com/trends/reinfell-ad). The campaign for A Harvey Nichols Christmas 2011 draws inspiration from the dreaded walk of shame that occurs after a night of partying. The clip depicts several young ladies headed home in their clubbing outfits after a regretful hook-up. Since the walk of shame is difficult to hide due to crinkled clothes from the night before, Harvey Nichols' ad promises that it won't be a problem with their new collection. The ad ends with a female walking in a classy outfit with pride even though regret is probably lingering in her mind. As a promotional tool, Harvey Nichols is encouraging consumers to hashtag walk of shame on [Twitter](https://www.trendhunter.com/trends/https-twitterviewer.net) with their personal story. ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 58% | Activity: 83% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Humor](https://www.trendhunter.com/humor) ## Key Themes ### What Makes This Trend Stand Out - **Fashion Marketing Campaigns:** Creating marketing campaigns that connect with consumers' lifestyle and experiences, like Harvey Nichols' take on the hilarious and relatable 'walk of shame'. - **Inclusive Fashion Collections:** Brands offering fashion-forward designs for diverse body types and occasions, such as Harvey Nichols' new collection that promises to help cover up any 'walk of shame' mishaps. - **Social Media Hashtags:** Encouraging user-generated content through social media campaigns with branded hashtags, like Harvey Nichols' promotion of the 'walk of shame' hashtag on Twitter. ### Sectors Adopting This - **Fashion Retail:** Retailers can develop fashion collections and campaigns that resonate with consumers' real-life experiences, like Harvey Nichols' 'walk of shame' campaign. - **Marketing and Advertising:** Advertising agencies can develop more edgy and relatable campaigns, like Harvey Nichols' take on the 'walk of shame', that grab consumers' attention and build brand recognition. - **Social Media Platforms:** Social media platforms can continue to develop features and tools that allow for easier promotion of branded hashtags and user-generated content, like Twitter's promotion of Harvey Nichols' 'walk of shame' hashtag. ## Related on Trend Hunter - [Fashion Brand Christmas Ads](https://www.trendhunter.com/trends/chanel-winter-tale.md) - [Naughty Holiday Campaigns](https://www.trendhunter.com/trends/diesels-xxxmas.md) - [Holiday-Inspired Evening Wear Campaigns](https://www.trendhunter.com/trends/mcqueen-holiday-2025.md) - [Humorous Menswear Ads](https://www.trendhunter.com/trends/mens-wearhouse.md) - [New Years Specific Campaigns](https://www.trendhunter.com/trends/unready-for-anything.md) - [Luxury Private Label Spirits](https://www.trendhunter.com/trends/christmas-drinks-range-2023.md) - [Confident Fashion Rebranding Campaigns](https://www.trendhunter.com/trends/people-will-talk.md) - [Playful Hide-And-Seek Holiday Campaigns](https://www.trendhunter.com/trends/chaumets-holiday-2025.md) - [Adorable Holiday Campaigns](https://www.trendhunter.com/trends/burberrys-holiday-campaign.md)