# Tailored Urban Menswear A. Hallucination is Designed by the Students of Design Masters By Ryan Hinkson | Published 2010-05-07 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/a-hallucination References: [hypebeast](http://hypebeast.com/2010/05/hallucination-2010-fallwinter-lookbook/) & [definitivetouch](http://definitivetouch.com/news/hallucination-fall-winter-2010/) When a student studies under a master at their craft, chances are the student is going to excel. This explains why Hwan Sun Park and Chung Chung Lee of A. Hallucination have such a great shot at being great. The design duo worked for powerhouse labels such as Tom Ford, Alexander McQueen and Burberry before launching their collection A. Hallucination. The [debut collection](https://www.trendhunter.com/trends/la-famiglia-collection) looks great, and with a [fashion pedigree](https://www.trendhunter.com/trends/design-graduates-initiative) like theirs, I'm sure A. Hallucination's future will be extremely bright. ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 90% | Activity: 80% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### What's Driving This Trend - **Urban Menswear:** Disruptive innovation opportunity: Introduce sustainable materials and ethical production practices in urban menswear. - **Design Masters:** Disruptive innovation opportunity: Explore collaborations between design masters and emerging talent to create unique and innovative collections. - **Fashion Pedigree:** Disruptive innovation opportunity: Augment traditional fashion education with mentorship programs to foster the growth of future fashion powerhouses. ### Who This Affects Most - **Fashion:** Disruptive innovation opportunity: Leverage technology like augmented reality to enhance the online shopping experience and bridge the gap between online and offline retail. - **Textile:** Disruptive innovation opportunity: Develop functional and sustainable textiles for urban menswear that combine comfort, style, and performance. - **Education:** Disruptive innovation opportunity: Establish specialized design programs that focus on mentorship and hands-on learning, allowing students to work alongside industry professionals. ## Related on Trend Hunter - [Youth Streetwear Launches](https://www.trendhunter.com/trends/diary-1999.md) - [Evolutionary Menswear Fashion Shows](https://www.trendhunter.com/trends/ss-daley-1.md) - [Luxe Tailored Fall Menswear](https://www.trendhunter.com/trends/louis-vuitton-fall-2026.md) - [Avant-Garde High Streetwear](https://www.trendhunter.com/trends/hm-x-glenn-martens.md) - [Educational Fashion Partnerships](https://www.trendhunter.com/trends/design-graduates-initiative.md) - [Redefined Fall Everyday Uniforms](https://www.trendhunter.com/trends/observe.md) - [Experimental Fall Wardrobe](https://www.trendhunter.com/trends/khaotique-noir.md) - [Refined Utility Tailoring](https://www.trendhunter.com/trends/apresse-2026.md) - [Culturally Influenced Parisian Boutiques](https://www.trendhunter.com/trends/luniform.md)